Brand Tone

Nostalgic & Commemorative, Passionate & Enthusiast-driven, Respectful & Reverent, Collector-Focused & Premium, Community-Oriented

Brand Values

• •Heritage & Legacy: Preserving and celebrating the history of Holden.
• •Australian Identity: Connecting with the cultural significance of Holden in Australia.
• •Quality & Authenticity: Offering officially licensed, well-researched, and high-quality products.
• •Collector's Pride: Providing items that owners can cherish as part of their collection and connection to the Holden story.
• •Passion for an Icon: Sharing and celebrating the deep affection many have for the Holden brand.

Best Practices

• •Embrace Nostalgia Respectfully: Use language that evokes fond memories and acknowledges the historical significance of Holden without being overly sentimental or maudlin. Focus on celebration and remembrance.
• •Speak to the Enthusiast: Incorporate terms and references that resonate with true Holden fans. Demonstrate a deep understanding of the cars, the history, and the culture surrounding the brand.
• •Highlight Exclusivity and Quality: Emphasize the collector's nature of the products, their official licensing, and the high-quality craftsmanship. Use words like "definitive," "limited edition," "premium," and "meticulously researched."
• •Foster a Sense of Community: Write in a way that makes customers feel part of a larger family of Holden supporters. Encourage sharing of memories and experiences.
• •Maintain a Tone of Pride and Passion: Let the genuine love and respect for the Holden brand shine through in every piece of copy. The tone should be one of admiration for Holden's achievements and its place in Australian history.

Social Perception

Positive Sentiment among Target Audience, Seen as a Keeper of History, Valued Collectibles, Emotional Connection

Copy Examples

• •Headline: Own a Piece of Australian Motoring History. The Final Chapter Has Arrived. Body: Journey through 72 iconic years. 'Holden - The Final Chapter' isn't just a book; it's a meticulously crafted tribute to the legend that put Australia on wheels. Secure your collector's edition today and keep the Holden spirit alive.
• •Headline: More Than Just Cars. It's a Legacy. It's Our Story. Body: From the 48-215 to the final roaring Commodore, Holden crafted more than vehicles; it shaped a nation's identity. Relive every milestone, every innovation, every cherished memory with 'The Final Chapter' collection. Officially licensed, passionately curated.
• •Headline: For the Diehard Fan. The Ultimate Holden Collector's Item. Body: You lived the passion, you felt the pride. Now, bring home the definitive chronicle of Australia's beloved Holden. With rare photographs and in-depth stories, 'The Final Chapter' is the ultimate salute to an icon. Limited stock available – don’t miss out.
• •Headline: The Roar May Have Faded, But The Legend Never Will. Body: Celebrate the enduring spirit of Holden. 'The Final Chapter' offers an unparalleled journey into the design, the power, and the passion of Australia's own car. A treasure for every enthusiast’s bookshelf.
• •Headline: Share the Heritage. Gift the Legend. Body: Looking for the perfect gift for the Holden devotee in your life? 'Holden - The Final Chapter' and our exclusive range of memorabilia are more than presents; they're a share in a cherished Australian legacy. Explore the collection.