Tono de Marca

Elegant, Authentic, and Heritage-Rich

Valores de Marca

• •Exceptional Craftsmanship
• •Heritage and Provenance
• •Durability and Timelessness
• •Transparency and Family
• •Sustainability

Mejores Prácticas

• •Always Weave in the "Where": Consistently mention "Dingle," "Ireland," and the "Wild Atlantic Way." The brand's location is its strongest differentiator and adds immense value to the narrative.
• •Emphasize the "How" (Craftsmanship): Use a rich vocabulary to describe the creation process. Words like "handmade," "artisan," "crafted," "workshop," and "hand-stitched" reinforce the product's quality and authenticity.
• •Speak the Language of Timelessness: Frame products as "investments," "heirlooms," and "timeless classics." This elevates the purchase beyond a simple transaction and aligns with the brand’s anti-fast-fashion stance.
• •Tell Stories, Don't Just Sell Products: Whether it's the story of the founder, the history of the workshop, or the inspiration behind a design, narrative is key. Storytelling creates an emotional connection that justifies the luxury price point.
• •Maintain an Understated, Confident Tone: The copy should reflect the product's quality—it doesn't need to shout. Use elegant, clear, and confident language. Avoid jargon, clichés, or overly aggressive calls to action. The luxury is inherent and should be communicated with quiet confidence.

Percepción Social

The social perception of Holden Leathergoods is overwhelmingly positive, focusing on quality, authenticity, and customer experience. It is seen as a trusted, high-end artisan brand that delivers on its promise of quality and heritage, with a loyal international clientele praising its products and excellent customer service.

Ejemplos de Copy

• •From the shores of Dingle Harbour to your hands. Each stitch tells a story of Irish craftsmanship, a tradition we’ve proudly upheld since 1989. This is more than a bag; it's a piece of the Wild Atlantic Way. #HoldenLeathergoods #MadeInIreland #HandmadeLuxury #Dingle
• •Timeless by Design. Handcrafted for Life. Discover luxury leather goods, made with uncompromising quality in the heart of Ireland.
• •The essential companion, reimagined with Irish soul. Handcrafted from the finest full-grain Italian leather in our Dingle workshop, this tote is designed for enduring style. Its spacious, suede-lined interior and classic silhouette make it an investment in timeless elegance.
• •We are the opposite of fast fashion. Since 1989, in our small workshop in a historic Dingle schoolhouse, we have been dedicated to one thing: creating exquisite leather goods that last a lifetime. We do our own thing, our way, for people who know their own minds.
• •In a world of fleeting trends, we choose the path of enduring quality. Our family of artisans in Dingle invites you to explore a collection where every piece is handmade to order, celebrating the timeless beauty of true Irish craftsmanship.