Brand Tone

passionate, conscious, and artisanal

Brand Values

• •Sustainability
• •Handmade/Artisanal Quality
• •Ethical Sourcing/Production
• •Luxury/Style
• •Uniqueness

Best Practices

• •Always Emphasize Sustainability: Whether it's product descriptions, social media posts, or email newsletters, weave in the brand's commitment to eco-friendly materials and ethical production. Use terms like 'eco-conscious,' 'upcycled,' 'handcrafted,' 'sustainable,' 'cruelty-free,' and 'planet-friendly.'
• •Tell the Story: Share the 'why' behind the brand – Natalia's passion for sustainable design. Highlight the journey of the materials (e.g., from inner tube to statement necklace). This adds depth and connects with consumers on an emotional level.
• •Use Warm and Inviting Language: Reflect the 'Hola!' in the brand name with a friendly, approachable, yet passionate tone. Address the customer directly and make them feel part of a conscious community.
• •Highlight Artisanal Quality: Use descriptive language that evokes the care, detail, and handcrafted nature of the products. Words like 'artisanal,' 'hand-poured,' 'meticulously crafted,' and 'unique variations' reinforce this.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the brand's visual elements (photography, website design, social media aesthetic). This creates a cohesive and trustworthy brand image. The imagery should be clean, natural, and showcase the beauty and detail of the handmade products.

Social Perception

Positive: Customers generally perceive the brand positively, appreciating the product quality, unique designs, and the brand's sustainable mission. The personal touch from the founder and good customer service are also noted. Eco-Conscious Consumers: The brand likely appeals to consumers who are environmentally aware and seek out ethically produced goods. Appreciation for Handcrafted Items: Customers who value unique, handmade items are a key audience.

Copy Examples

• •Headline: Wear Your Values. Discover artisanal jewelry that’s as kind to the planet as it is beautiful. Body: At Hola! I'm Back, sustainability isn't just a buzzword, it's the heart of every handcrafted piece. Explore our collection of unique, eco-conscious designs and make a statement that truly matters.
• •Headline: From Discarded to Divine: The Art of Upcycled Luxury. Body: We see beauty in the unexpected. Our artisans transform reclaimed materials like inner tubes and coconut shells into stunning, one-of-a-kind jewelry and homewares. Embrace conscious style with pieces that tell a story of renewal.
• •Headline: Hola! Terra: Hand-Poured Scented Soy Candles. Crafted with Nature, Designed for Your Home. Body: Invite the tranquility of nature indoors with our Hola! Terra candles. Each one is lovingly hand-poured using sustainable soy wax, natural resins, and pure essential oils, housed in beautiful, reusable stone jars. Illuminate your space, consciously.
• •Headline: More Than Just an Accessory. It's a Commitment. Body: Choosing Hola! I'm Back means choosing fashion with a conscience. Our eco-friendly jewelry is handcrafted with meticulous care, ensuring every piece is not only stylish but also a testament to sustainable living. Feel good, look amazing.
• •Headline: Ethically Sourced, Artistically Made, Uniquely Yours. Body: Discover the soulful connection of handmade. Our commitment to sustainable practices and artisanal craftsmanship means each Hola! I'm Back creation carries a unique touch. Find a piece that speaks to your style and your values.