Brand Tone

Playful & Joyful, Effortlessly Cool & Confident, Passionate & Personal, Warm & Evocative, Appreciative of Craftsmanship & Quality, Nostalgic & Treasure-focused

Brand Values

• •Handcrafted Quality
• •Timelessness over Trends
• •Joy & Self-Expression
• •Authenticity & Heritage
• •Customer Experience
• •Sustainability/Ethical Consideration (Implied)

Best Practices

• •Embrace the "Endless Vacation" Narrative: Consistently use language and imagery that evokes sunshine, travel, freedom, and effortless style. Words like "sun-kissed," "wanderlust," "escape," "breezy," "treasure" can reinforce this.
• •Highlight Craftsmanship & Origin: Remind the audience that pieces are handmade in Mallorca, Spain. This adds a layer of authenticity and romance to the brand story. Mention the quality of materials (e.g., "14k gold-filled," "sterling silver," "real pearls").
• •Maintain a Playful & Joyful Voice: Especially when describing charms or more colorful pieces. Use positive, uplifting language. Emojis can be used thoughtfully to enhance this (✨, 💖, ☀️, 😊).
• •Speak with Warmth & Personality: Reflect the founder's passion. Use "we" and address the customer directly ("you"). Share small stories or inspirations behind collections where appropriate.
• •Balance Vintage Allure with Modern Cool: When promoting vintage items, emphasize their unique history and "treasure" quality. For handmade items, focus on the "effortlessly cool, confident vibe" and how they complement a modern woman's style.

Social Perception

Unique & Stylish, Good Quality (for jewelry), Associated with a "Vacation Vibe", Playful and Fun, Trusted Source for Curated Vintage, International Appeal

Copy Examples

• •Sun-kissed skin and salty hair’s best friend. ✨ Our Palma Necklace, handcrafted in Mallorca, brings that endless summer feeling to your everyday. Shop the vacay vibe.
• •Unlock treasures from the past. 💖 Our latest vintage gold ring drop is live! Each piece tells a story, ready for its next chapter with you. Limited finds, don't miss out!
• •Handmade with love, designed for joy. 😊 Our playful charms are here to add a little sparkle to your day and a lot of personality to your style. What story will your charms tell?
• •Beyond trends, beyond seasons. We believe in jewelry that becomes a part of you. Discover timeless pieces, crafted with care and quality materials, made to be cherished. #HolaAmorEstudios
• •That unboxing magic ✨ We pour our hearts into every detail, from design to delivery, so your Hola Amor moment feels like the special gift it is. Treat yourself or someone you love.