Brand Tone

Passionate & Performance-Driven, Technical & Innovative, Authentic & Down-to-Earth, Confident & Slightly Rebellious, Enduring & Value-Conscious

Brand Values

• •Innovation
• •Quality & Performance
• •Craftsmanship & Local Production
• •Authenticity & Integrity
• •Customer Focus
• •Effort & Perseverance
• •Timelessness over Trends

Best Practices

• •Emphasize "The Hoko Way": Continuously reference the brand's unique philosophy of doing things differently, local production, and innovation from the ground up. Use phrases like "breaking the mold," "our own path."
• •Highlight Technical Superiority (Polypropylene & Seamless): Consistently explain *why* Hoko chooses polypropylene and seamless technology – focusing on athlete benefits like breathability, lightness, insulation, and comfort. Avoid generic claims; be specific about material advantages.
• •Maintain a Confident, slightly Understated Tone: The quality speaks for itself. The tone should be confident in the product's performance and value, without being arrogant or overly boastful. Let the innovation and athlete focus shine.
• •Reinforce Spanish Roots & Craftsmanship: Subtly weave in the "Designed and Manufactured in Barcelona" or "Made in Spain" aspect, connecting it to quality, control, and ethical production rather than just a location tag.
• •Focus on the Athlete's Journey and Effort: Connect the brand's name ("Hoko" meaning "path") and values to the dedication and perseverance of athletes. Speak to their goals and how Hoko supports them. Use language that resonates with a driven, passionate individual.

Social Perception

High-Quality Niche Brand, Value for Money, Trusted & Reliable, Innovative Materials & Design, Ethical/Local Production Appeal, Strong Community & Advocacy

Copy Examples

• •Headline: Your Path. Your Rules. Our Gear. Body: Don't just follow the trail, blaze it. Hoko Sport is crafted in Barcelona for athletes who demand more: more innovation, more durability, more comfort. We break molds, not your focus. Experience the difference of polypropylene.
• •Headline: Engineered in Spain. Built to Endure. Body: We obsess over every thread, every seam, every fiber. Hoko Sport isn't fast fashion; it's lasting performance. Locally made with cutting-edge polypropylene, our gear is designed to be your trusted partner on every run, ride, and ascent. Feel the Hoko DNA.
• •Headline: Less Hype. More Hoko. Body: While others chase trends, we perfect performance. Our secret? Innovative polypropylene, seamless design, and a relentless commitment to quality, born in our Barcelona workshop. Gear up with Hoko and let your effort speak for itself.
• •Headline: The Best Kept Secret is Out. (Inspired by website section) Body: For years, those who know, know Hoko. High-performance technical wear born from a passion for innovation and a refusal to compromise. We design from the fiber up, right here in Spain, so you can push further. Discover what you've been missing.
• •Headline: More Than Sportswear. It's a Commitment. Body: To quality. To innovation. To your path. Hoko Sport is designed and made in Barcelona, using advanced polypropylene for unparalleled comfort and durability. We don't take shortcuts, so you can take on any challenge.