Brand Tone

Spiritual, gentle, educational, inspiring, calming, familiar, supportive, and expert.

Brand Values

• •Authenticity and Quality
• •Well-being and Healing
• •Spirituality and Magic
• •Connection
• •Ethical Practices

Best Practices

• •Lead with Emotion and Benefit, Not Just Product: Instead of saying "Buy our Amethyst necklace," say "Find your calm with the soothing energy of our Amethyst necklace." Always connect the product to a feeling, a solution, or a spiritual benefit.
• •Use "You" and "Your" to Make it Personal: Frame the copy around the customer's journey and needs. Use language like "Your guide to wellness," "Find your inner peace," and "Connect with your intuition." This creates a direct and personal relationship.
• •Incorporate Storytelling: Weave the founder's story and the brand's mission into the copy. Talk about the journey of the stones or the inspiration behind a collection. Stories create an emotional connection that facts alone cannot.
• •Maintain a Gentle, Positive, and Mystical Vocabulary: Consistently use words like "energy," "divine," "magic," "healing," "connect," "spirit," "transform," and "illuminate." Avoid overly aggressive or sales-heavy language. The tone should always feel supportive and inspiring.
• •Educate, Don't Just Sell: Position the brand as an expert guide. Use blog posts, social media captions, and emails to teach the audience about the properties of different stones, how to use them, and the principles of lithotherapy. This builds trust and authority, making the sale a natural consequence of the value provided.

Social Perception

Trustworthy and high-quality source for lithotherapy products, passionate and serious, offers premium unboxing experience, fosters a community of brand advocates, seen as a lifestyle and wellness partner providing purposeful and positive energy products.

Copy Examples

• •Embrace the gentle energy of the moon. Our new Luna Bracelet, crafted with authentic moonstone, is here to soothe your spirit and illuminate your intuition. Each stone is a whisper from the cosmos, chosen to guide you toward inner peace and new beginnings. Let its light connect you to your divine feminine power. ✨ Tap to discover the magic.
• •Feeling Lost? Let Rose Quartz Guide Your Heart Hello [Customer Name], In the noise of daily life, it's easy to lose connection with our heart's true desires. Rose Quartz is nature’s remedy for a scattered spirit. This gentle stone doesn’t just symbolize love; it radiates it, encouraging compassion, forgiveness, and deep emotional healing. Discover our hand-selected Rose Quartz collection and let it guide you back to your center, to a place of pure, unconditional love.
• •Labradorite: The Stone of Transformation Behold the magic of the Aurora Borealis, captured in stone. Our natural Labradorite is a powerful protector, creating a shield for your aura and strengthening your inner spirit. Known as the stone of transformation, it is the perfect companion for periods of change, imparting strength and perseverance. Run your thumb over its iridescent surface and feel its energy awaken your intuition and banish your fears. Each piece is unique, with a flash of color that is yours and yours alone.
• •Your Meditation Practice is Missing Something. You have the mat, the quiet space, and the intention. Now, elevate your practice. Introducing Hokee Minéraux's therapeutic candles, infused with amethyst crystals to deepen your connection to tranquility. Light one before you begin and let the calming energy cleanse your space and focus your mind. Experience a more profound state of peace. Shop our wellness collection.
• •Create your own energy shield! ✨ Don't just wear jewelry, wear your intention! With our customizable bracelets at Hokee Minéraux, you can choose the stones that speak to you. Need protection? Add Black Tourmaline. Seeking calm? Amethyst is your best friend. What will your unique combination be? Let me know in the comments!