Brand Tone

aspirational, trendy, and youthful

Brand Values

• •Trend-Consciousness
• •Accessibility
• •Aspiration
• •Community Focus

Best Practices

• •Stay Emoji-Fluent: Use emojis to add personality and emotion that resonates with a younger audience, but keep them relevant to the message.
• •Embrace Casual Language: Use a friendly, conversational tone. Phrases like "bestie," "vibe," "iykyk" (if you know, you know), and "it's giving..." can make the brand feel more relatable, but use them authentically.
• •Ask Questions and Encourage Interaction: Actively invite your audience to be part of the conversation. Ask for their opinions, run polls in stories, and prompt them to share how they style their pieces using a branded hashtag.
• •Keep it Positive and Aspirational: The copy should always be uplifting and empowering. Focus on how the clothes will make the customer feel our confident, stylish, beautiful, and ready for anything.
• •Be Visually Driven: Your words should complement your visuals. Keep captions relatively short and impactful on platforms like Instagram and TikTok. Let the high-quality photos and videos do most of the talking, with the copy adding context and a clear call-to-action.

Social Perception

The target audience likely perceives Hoila Official as a new, trendy online boutique similar to other fast-fashion e-commerce stores, seen as a source for fashionable, of-the-moment clothing pieces.

Copy Examples

• •Stop scrolling. ✋ Your weekend outfit has officially arrived. The 'City Lights' dress is all about turning heads and feeling amazing. Tap to make it yours. #hoilaofficial #newarrivals #dressgoals
• •POV: You finally found a brand that gets your aesthetic. ✨ Which Hoila look is your vibe? Drop a comment! 👇 #outfitinspo #grwm #fashiontiktok #hoilafits
• •Your closet called, it wants an upgrade. 📞 Get 20% off our new 'Summer Escape' collection for the next 48 hours only! Effortless style, delivered to your door. Shop Now. #hoila #flashsale #summerstyle
• •One blazer, three vibes. 💅 From brunch with the besties to date night. Our 'Uptown' Blazer is the versatile piece you *need*. How would you wear it? #styletips #blazeroutfit #fashionhacks #hoila
• •Dress Like You're Already Famous. Discover collections made for the main character. Welcome to Hoila. #trendings now #ootd #instafashion