Brand Tone

Reassuring & Supportive

Brand Values

• •Quality and Safety
• •Accessibility and Convenience
• •Trust and Reliability
• •National Pride

Best Practices

• •Always Anchor to "Made in Taiwan": This is your strongest unique selling proposition and a seal of quality. Every piece of copy, where relevant, should reinforce the product's origin and the quality it implies.
• •Lead with Reassurance: Use a supportive and caring tone. Phrases like "peace of mind," "we've got you covered," and "stay safe and well" align perfectly with the brand's mission to provide health support.
• •Emphasize Speed and Reliability: The speed of global delivery is a key point of customer satisfaction. Use words like "fast," "express," "reliable," and "in days" to highlight this logistical strength in ads and on the website.
• •Speak to the "Why": Connect with the customer's motivation. For expatriates, it's about a connection to home and trust. For others, it's about sourcing the highest quality. Tailor copy to reflect this understanding (e.g., "A piece of home, delivered" or "The global standard for safety").
• •Maintain a Unified Bilingual Voice: Ensure the tone remains consistent across both Chinese and English content. The English copy should reflect the same values of care, trust, and quality as the original Chinese, serving as a welcoming and helpful guide for international customers.

Social Perception

Highly Positive & Reliable

Copy Examples

• •Missing the peace of mind of 'Made in Taiwan'? We bridge the distance. Get authentic, medical-grade masks and wellness essentials delivered from Taiwan to your doorstep in days. Stay safe, wherever you are. #HoHoMed #TaiwanDelivery
• •Protection that doesn’t compromise on style. Our certified medical masks, 100% crafted in Taiwan, offer superior filtration with a comfortable, beautiful design. Because safety and self-expression should go hand-in-hand.
• •Subject: Your Health, Delivered. At HoHoMed, we believe everyone deserves access to the best. That’s why we're committed to shipping reliable Taiwanese health products globally. Fast, secure, and straight to you. Explore our 'Good Life Selections' today.
• •From Taiwan, With Care. Global Express Delivery on All Orders. Quality you can trust, no matter the distance. Order by 3 PM for next-day dispatch!
• •Why wait for safety? HoHoMed delivers from Taiwan to North America, Europe, and Australia in as little as 4 days. Don’t settle. Get the protection you trust, faster than you think.