Brand Tone

Innovative & Forward-Thinking, Caring & Empathetic, Solution-Oriented & Practical, Professional & Trustworthy, Ambitious

Brand Values

• •Well-being & Restoration
• •Innovation & Technology
• •Accessibility & Convenience
• •Privacy & Safety
• •Support & Productivity
• •Quality & Comfort

Best Practices

• •Prioritize "Well-being" and "Restoration": Always connect the features of the pods back to the core benefit of improved well-being, rest, and rejuvenation for the user. Use words like "recharge," "revitalize," "sanctuary," "peace."
• •Highlight "Innovative Technology" Subtly: Mention "tech-enabled," "smart," or "bookable" to convey modernity and convenience, but focus more on the human benefit of the technology rather than the tech itself. The tech serves the rest.
• •Emphasize "Privacy" and "Safety": These are key differentiators and address fundamental human needs. Consistently use terms like "private," "secure," "safe haven," "personal space."
• •Maintain a "Solution-Oriented and Empathetic" Tone: Frame the copy around solving the user's problem (e.g., burnout, lack of focus, need for escape). Show understanding of their challenges, especially when targeting specific demographics like healthcare workers or students.
• •Be "Aspirational yet Accessible": Talk about the "Pod Revolution" and the future of personal space, but ensure the language remains clear, direct, and relatable. Avoid overly technical jargon, making the benefits easy to understand for a broad audience, from corporate clients to individual homeowners.

Social Perception

Positive Problem Solver, Innovative Contributor, Niche but Growing, Focused on Health and Wellness

Copy Examples

• •Headline: Reclaim Your Rest. Unlock Your Potential. Discover HOHM Pods. *Body:* In a world that never stops, HOHM offers your personal sanctuary. Our tech-enabled pods provide a private, safe haven for sleep, focused work, or quiet meditation. Step in, power down, and emerge revitalized. Join the Pod Revolution.
• •Headline: Essential for Essentials. HOHM Supports Your Wellbeing. *Body:* For the heroes in healthcare, the dedicated students, and every professional pushing their limits – HOHM provides a dedicated space to recharge. Our easily accessible pods are designed for crucial moments of rest, helping you stay at your best. Because your wellbeing is essential.
• •Headline: Your Backyard Oasis, Reimagined. Introducing HOHM Outdoor Pods. *Body:* Escape the everyday without leaving home. HOHM Outdoor Pods transform your backyard into a versatile retreat for focused work, deep relaxation, or peaceful sleep. Beautifully crafted, tech-enabled, and effortlessly private. Elevate your personal space.
• •Headline: The Future of Personal Space is Here. Book Your HOHM. *Body:* Imagine a network of private pods, available wherever you are – your workplace, your campus, even your own backyard. HOHM is making it a reality. Experience innovative design, smart technology, and unparalleled comfort. Find your HOHM.
• •Headline: More Than Just Sleep. It's a HOHM for Your Mind. *Body:* HOHM pods are engineered for total peace of mind. Whether you need to power nap, concentrate on a critical task, or find a moment of calm through meditation, our secure and private pods offer the perfect environment. Invest in your focus and rest with HOHM.