Brand Tone

Authentic & Down-to-Earth, Community-Oriented & Welcoming, Passionate & Proud, Informative & Traditional, Friendly & Approachable

Brand Values

• •Sustainability
• •Community
• •Heritage & Tradition
• •Quality & Craftsmanship
• •Authenticity & Provenance
• •Local Focus

Best Practices

• •Lead with "Farm Brewery" and "Field to Firkin": Consistently weave in language that reinforces your connection to the land, your hop garden, and the local sourcing of ingredients. This highlights authenticity and sustainability.
• •Champion Community Stories: Regularly feature your involvement in local events, charity partnerships, and the Hogs Back Hoppers volunteer program. Use names, share photos (with permission), and make the community the hero.
• •Transparently Showcase Sustainability: Don’t just say you’re sustainable; show it. Talk about specific initiatives (solar panels, water usage, plastic reduction, hop garden benefits) in an accessible and engaging way. Turn eco-facts into relatable benefits.
• •Use Warm, Inclusive, and Slightly Traditional Language: Write as if you're talking to a friend or a welcome guest at the brewery. Avoid overly corporate jargon. Embrace terms that evoke heritage and craft, but keep it understandable and friendly.
• •Maintain Visual Consistency with a Touch of Personality: Ensure your imagery (photos, videos) reflects your values – show the hops, the community, the brewing process, and the natural beauty of your location. Don't be afraid to inject personality through elements like Basil the dog or behind-the-scenes moments.

Social Perception

Hogs Back Brewery is widely perceived as a reputable and cherished local institution, known for producing high-quality and award-winning beers. They are highly regarded for their strong commitment to sustainability and environmental responsibility, which is a frequently highlighted aspect of their brand. The brewery is seen as a vibrant community hub, offering enjoyable, informative, and family-friendly experiences through its tours, taproom, and events like the Hop Harvest Festival. There is a strong appreciation for their efforts in reviving local hop farming traditions and their connection to the agricultural heritage of Surrey. Customers and the local community perceive them as friendly, welcoming, and genuinely passionate about what they do, often citing the positive interactions with staff. The "family-owned" aspect and being dog-friendly contribute to a warm and approachable image.

Copy Examples

• •Headline: From Our Hop Garden to Your Glass: Taste the Tradition. Body: At Hogs Back, we believe the best beer starts with the best hops – grown right here on our farm. Experience the truly local flavour of Tongham in every pint, crafted with passion and a deep respect for our Surrey brewing heritage. #FarmBrewery #FieldToFirkin
• •Headline: Join Us for the Annual Hop Blessing! Body: Be part of a centuries-old tradition as we bless the new hop season! Join our family on [Date] for an evening of community spirit, a walk through the burgeoning hop garden, and a taste of our freshest brews. All proceeds from your £5 entry (includes a pint!) go to [Chosen Charity]. #HogsBackCommunity #HopBlessing #SurreyEvents
• •Headline: We're Brewing a Greener Future, One Pint at a Time. Body: Proudly committed to sustainability! From our sun-powered brewery to our revived hop garden cutting down food miles, we’re dedicated to crafting exceptional beers that don't cost the earth. Discover our award-winning sustainable practices. #SustainableBrewing #HogsBackHops #EcoFriendlyBeer
• •Headline: Meet Farnham White Bine: The Heritage Hop We Revived. Body: Once the pride of Surrey, the Farnham White Bine hop faded into history... until we brought it back. Cultivated with care in our own hop garden, this unique hop lends a subtle, peppery character to select Hogs Back brews. Taste a piece of local history. #HeritageHops #FarnhamWhiteBine #CraftBrewing
• •Social Media Post (with picture of Basil the brewery dog in the hop garden): Our Head of Hop Inspection, Basil, gives this year's Fuggles a firm paws-up! 🐾 He says they're looking particularly tasty for our Tongham TEA. Come say hi at the Brewery Tap this weekend – four-legged friends always welcome! #BreweryDog #HogsBackLife #TonghamTEA #DogFriendlySurrey