Brand Tone

Nostalgic, Enthusiastic & Energetic, Fan-Centric & Inclusive, Bold & Confident, Informal & Approachable

Brand Values

• •Legacy
• •Fan Connection
• •Authenticity (Wrestling Persona)
• •Memorabilia & Collectibles
• •Entertainment

Best Practices

• •Incorporate iconic catchphrases and the energetic speaking style associated with Hulk Hogan.
• •Always address the audience directly as fellow fans or "Hulkamaniacs."
• •Use strong verbs, exclamation points, and an overall upbeat and positive tone.
• •Regularly reference classic wrestling moments, eras, and the enduring impact of Hulk Hogan.
• •Ensure that the imagery and graphics used alongside the copy align with the bold, colorful, and action-packed wrestling aesthetic.

Social Perception

Iconic Landmark for Fans, Source of Nostalgia, Direct Connection to Hulk Hogan, Fun & Entertaining, Specialty Retailer

Copy Examples

• •Lace up your boots and unleash your inner Hulkster! 💪 Our NEW [Product Name] tee is here to electrify your wardrobe. Get yours NOW before they vanish, brother! #Hulkamania #HogansBeachShop #NewMerch
• •Remember this epic moment?! Hulk Hogan bodyslamming Andre the Giant shook the world! Relive the legend with our classic collectibles. What's your favorite Hulk Hogan memory, maniacs? Tell us below! 👇 #TBT #HulkHogan #WrestlingLegend #Iconic
• •Get ready to run wild, Orlando! ☀️ Hogan's Beach Shop is your #1 stop for all things Hulk Hogan. Come feel the power, take some pics, and grab some awesome gear! Whatcha gonna do?! Visit us today! #HogansOrlando #Hulkster #Florida
• •Lookin' good, Hulkamaniac! 😎 Thanks to [Fan's Social Media Handle] for reppin' Hogan's Beach Shop! You guys are the best fans in the world. Tag us in your HBS gear for a chance to be featured! #Hulkamaniacs #FanLove #Community
• •🚨 ALERT, BROTHER! 🚨 This ultra-rare [Limited Edition Item Name] just dropped and it's going faster than a leg drop! Only 100 available. Secure your piece of history NOW! Don't miss out! [Link] #LimitedEdition #Collectible #HulkHoganLegacy