Brand Tone

Welcoming, Inspiring, Trustworthy, and Passionately Customer-Focused

Brand Values

• •Customer Satisfaction
• •Ease and Convenience
• •Quality and Design
• •Accessibility and Value
• •Innovation
• •Passion for Home
• •Growth and Continuous Improvement

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Tell Your Brand Story Consistently
• •Be Authentic and Human
• •Train and Align Your Team

Social Perception

Highly Positive, Reliable and Trustworthy, Good Value for Money, Stylish and On-Trend, Personal and Caring

Copy Examples

• •Headline: Your Dream Home Starts Here. Discover Unique Furniture, Lovingly Delivered. Body: At Hofstra & Wagner, we believe everyone deserves a home that feels uniquely 'them'. Explore our handpicked collection of beautiful, quality furniture and let's make your interior dreams a reality, faster than you think!
• •Product Spotlight (e.g., a new sofa): New Arrival: The 'Hygge' Sofa – Where Comfort Meets Style! Body: Imagine sinking into this beauty after a long day. Our new 'Hygge' sofa isn't just a piece of furniture; it's an invitation to relax, connect, and enjoy those precious moments at home. Crafted with care and designed to inspire. Find your comfort zone with Hofstra & Wagner.
• •About Us Snippet: From Our Garage to Your Living Room: A Story of Passion. Body: Hofstra & Wagner began with two friends and a simple idea: make beautiful home design accessible and enjoyable for everyone. We're still just as passionate today about bringing you unique pieces and top-notch service. Welcome to our home universe!
• •Service Promise: Shopping for Furniture Should Be a Joy, Not a Hassle. Body: That's why we offer fast 2-5 day delivery from our own warehouse, easy returns, and a friendly team ready to help with any questions. Experience the Hofstra & Wagner difference – we're here to make your home styling journey smooth and delightful.
• •Call to Action/Inspiration: Ready to Fall in Love with Your Home Again? Body: Explore our latest arrivals and customer favorites. Let Hofstra & Wagner help you create a space that tells your story. Because a home you love is a life well-lived. Shop now and feel the passion!