Brand Tone

Trustworthy & Traditional, Quality-Conscious & Healthy, Modern & Convenient, Friendly & Approachable, Passionate & Appetizing

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Regionality & Sustainability
• •Customer Focus & Convenience
• •Innovation
• •Transparency

Best Practices

• •Emphasize "Manufaktur" and Craftsmanship: Consistently use terms like "Manufaktur," "hand-crafted," "traditional recipes," and "culinary art" to reinforce the brand's heritage and dedication to quality.
• •Highlight the "Reinheitsgebot" (Purity Law): Regularly mention the absence of artificial additives, flavor enhancers, etc., to build trust and appeal to health-conscious consumers.
• •Balance Tradition with Modern Convenience: While celebrating heritage, always link it to the ease and convenience of modern life – how HOFMANNs fits into a busy lifestyle without sacrificing quality.
• •Use Appetizing and Evocative Language: Employ sensory words to describe the taste, aroma, and texture of the food. Words like "hearty," "savory," "fresh," "delicious," "taste explosion," and "gourmet experience" can be effective.
• •Maintain a Voice of Authority and Trust, but Adapt for Platform: While the core message of quality and tradition should be consistent, the delivery can be adapted. For example, LinkedIn will be more formal and corporate, while TikTok and Instagram can be more playful and visually driven, using more casual language and trends while still subtly embedding the core values.

Social Perception

Positive for Quality and Taste, Valued for Convenience, Seen as a Reliable Provider, Concerns about Delivery for Online Orders, Appreciation for Natural Ingredients

Copy Examples

• •HOFMANNs: Decades of Culinary Craftsmanship, Delivered to Your Door. Since 1960, we've believed that great food comes from passion and the best ingredients. Experience the HOFMANNs difference – real taste, no shortcuts, ready when you are. Taste tradition, simplified.
• •Busy day? Let HOFMANNs handle dinner! Our [Meal Name] is crafted with regionally sourced ingredients and our signature spice blends, true to our Purity Law. Quality you can taste, convenience you’ll love. #HOFMANNs #RealFood #QuickDinners #NoArtificialAnything
• •Taste the Tradition. Experience the Convenience. HOFMANNs Manufaktur meals – wholesome, delicious, and ready in minutes. We stick to our Purity Law so you can enjoy pure, unadulterated flavour. Explore our menu.
• •Bring Home the Taste of HOFMANNs – Quality Meals, Effortlessly. Tired of compromising on taste for convenience? At HOFMANNs, we meticulously prepare each meal using traditional recipes and high-quality, regional ingredients, just like we've done for over 60 years. Rediscover how easy delicious can be.
• •No time? No problem! HOFMANNs = Gourmet taste, fast. ✨ Real ingredients, zero fuss. Dinner is SERVED! #HofmannsShop #EasyMeals #FoodTok #DinnerDoneRight #QualityFood