Brand Tone

Authentic & Traditional, Quality-Conscious & Masterful, Community-Oriented & Heimat-Connected, Friendly & Welcoming, Proud & Confident

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Regionality & Heimat
• •Passion & Dedication
• •Sustainability & Responsibility
• •Innovation within Tradition

Best Practices

• •Embrace "Heimat" and Heritage: Always weave in the rich history (since 1612) and deep connection to Traunstein and Bavarian culture. Use words that evoke tradition, legacy, and regional pride.
• •Highlight "Braukunst" and Quality Ingredients: Emphasize the art and skill of brewing, the use of premium local ingredients, and the commitment to the Reinheitsgebot. Words like "masterful," "handcrafted," "pure," and "finest" are key.
• •Speak with Authentic Passion: Let the genuine love for brewing and Bavarian tradition shine through. Use warm, inviting language that reflects a family-run business proud of its craft.
• •Be Community-Focused and Welcoming: Address the audience in a friendly, inclusive manner. Highlight the social and celebratory aspects of enjoying beer.
• •Maintain Visual-Verbal Harmony: Ensure that the imagery used alongside copy consistently reflects the traditional, high-quality, and regionally-rooted nature of the brand. Photography should be rich, authentic, and showcase the beauty of the beer, the brewery, and the Bavarian landscape.

Social Perception

Positive Reputation for Quality, Appreciation for Tradition and Authenticity, Strong Local & Regional Identity, Reliable and Respected Brewery, Engaging and Informative

Copy Examples

• •Headline: Since 1612: Crafting Bavarian Tradition, One Perfect Sip at a Time. Body: Hofbräuhaus Traunstein – where heritage meets masterful brewing. Taste the dedication in every drop.
• •Headline: The Heart of Heimat, The Soul of Beer. Body: Brewed with passion in Traunstein, our beers are a true taste of Bavarian life. Discover the quality born from our home.
• •Headline: More Than Beer. It's "Braukunst." Body: For over 400 years, we've perfected the art of brewing. Experience the connoisseur's choice from Hofbräuhaus Traunstein.
• •Headline: Join Our Table: A Tradition of Community and Quality. Body: From our family to yours, enjoy beers that bring people together. Hofbräuhaus Traunstein – celebrating Bavarian hospitality.
• •Headline: Award-Winning Taste, Centuries in the Making. Body: Experience the excellence that generations of master brewers have poured into every Hofbräuhaus Traunstein beer. Pure Bavarian gold.