Brand Tone

Authentic & Passionate, Vibrant & Expressive, Inclusive & Welcoming, Chic & Stylish, Personal & Approachable

Brand Values

• •Authenticity & Heritage
• •Individuality & Uniqueness
• •Quality Craftsmanship
• •Inclusivity & Accessibility
• •Empowerment & Confidence
• •Joy & Celebration

Best Practices

• •Root in Your Origin Story: Always remember why House of Afrika started – the personal need for better fit, unique styles, and the love for African prints. Let this authenticity shine through in your language.
• •Emphasize 'Handmade' and 'Unique': Consistently highlight the craftsmanship, the Ghanaian origins, and the limited-quantity nature of your products. This reinforces values of quality and individuality.
• •Use Vibrant and Evocative Language: Match your words to your designs. Use descriptive adjectives that convey color, texture, and the feeling of wearing the clothes (e.g., 'vibrant,' 'bold,' 'flowing,' 'empowering,' 'joyful').
• •Speak Inclusively: Address a diverse audience. Reinforce that your clothing is for everyone who appreciates the style and story, regardless of their background. Use welcoming and open language.
• •Create a Brand Voice Guide: Document your core brand message, key descriptive words, 'do's and don'ts' for language, and examples of on-brand copy. This ensures everyone writing for the brand (social media, website, ads) maintains consistency.

Social Perception

Positive Customer Sentiment, Appreciation for Cultural Expression, Seen as Unique and Artisanal, Empowering and Celebratory

Copy Examples

• •Headline: Wear Your Story. Discover House of Afrika. Body: Each stitch tells a tale, each pattern sings a song. Our handmade Ghanaian pieces aren't just clothing; they're a celebration of heritage, designed for your unique journey. Feel amazing, look incredible.
• •Headline: Not Just a Dress. It's a Vibe. Body: Step into a House of Afrika original and own the room. Bold prints, timeless style, and that feeling of wearing something truly special. Handcrafted with love, just for you.
• •Headline: Beyond Trends. Beyond Ordinary. Body: Tired of the same-old? So were we. House of Afrika brings you vibrant, handcrafted Afrocentric fashion that’s as unique as you are. Ethically made, effortlessly chic.
• •Headline: From Ghana, With Love. To You, With Style. Body: Experience the richness of African artistry. Our limited-edition pieces are designed to make you shine, blending contemporary fashion with timeless tradition. Find your perfect fit, find your joy.
• •Headline: Celebrate You. In Full Color. Body: Life’s too short for boring clothes. Embrace the vibrant energy of House of Afrika. Handmade, heartfelt, and designed for every body and every story. What will yours say?