Brand Tone

Helpful, Informative, Friendly, Approachable, Professional, Reliable, Traditional, Trustworthy, Supportive, and Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Reliability & Trust
• •Value for Money/Competitive Pricing
• •Family Business Ethos
• •Adaptability & Improvement
• •Expertise/Experience

Best Practices

• •Prioritise Helpfulness and Clarity: Ensure all copy, from product descriptions to social media updates, is clear, easy to understand, and genuinely helpful to the customer. Avoid overly technical jargon unless explained.
• •Emphasise Quality and Durability: Consistently weave in messages about the high quality of materials and the lasting nature of the products, reinforcing trust and value for money.
• •Maintain a Friendly yet Professional Voice: While being approachable and personal, especially as a family business, ensure the language remains professional and instills confidence in the brand's expertise and reliability.
• •Show, Don't Just Tell, Your Experience: Instead of just stating 'we are experienced,' refer to the long history ('since 1985,' 'over three decades') and the benefits this brings to the customer (e.g., 'trusted expertise,' 'time-tested quality').
• •Be Authentic in Sustainability Messaging: When promoting eco-friendly products, be transparent about the materials and the impact. Avoid greenwashing and focus on genuine efforts and benefits, aligning with the trustworthy nature of the brand.

Social Perception

Positive Customer Reviews, Reliable Supplier, Good Quality Products, Efficient Service, Helpful Staff, Emerging Eco-Consciousness, TikTok Presence

Copy Examples

• •Headline (Website Banner/Social Media Ad for Haberdashery): Your Crafting Journey Starts Here. Quality Haberdashery, Trusted for Generations. Body: From the perfect thread to essential notions, Hoesh International has been supplying crafters with premium supplies since 1985. Explore our extensive range and find everything you need for your next masterpiece. Reliable quality, delivered to your door.
• •Headline (Product Description for Personalised Bridal Garment Cover): Protect Your Dream Dress: Beautifully Personalised, Expertly Crafted. Body: Ensure your wedding gown stays pristine with our luxurious, breathable garment covers. Add a personal touch with custom embroidery – a cherished keepsake for years to come. Trust Hoesh International for quality that understands the importance of your special day.
• •Headline (Facebook Post - Community Focus): What Are You Creating Today? Share Your Makes with the Hoesh Community! Body: We love seeing how our quality supplies bring your creative visions to life! Whether it's a stunning quilt, a beautifully tailored garment, or a charming craft project, share a photo below. Let's inspire each other! #HoeshMakes #CraftCommunity
• •Headline (Email Subject for Eco-Friendly Product Launch): Introducing Our New Eco-Friendly Range: Craft with Conscience. Body: At Hoesh International, we're committed to a more sustainable future. Discover our new line of garment covers made from recycled materials – the same great Hoesh quality, now kinder to the planet. Helping you protect your garments, and the environment.
• •Headline (General Brand Ad): Hoesh International: Over 35 Years of Quality, Service, and Your Creative Needs Covered. Body: As a family business, we've proudly supplied discerning customers with the best in haberdashery, craft essentials, and garment care since 1985. Experience the Hoesh difference – quality you can trust, service you can rely on.