Brand Tone

Passionate & Enthusiastic, Informative & Educational, Friendly & Approachable, Authentic & Transparent, Purpose-driven & Principled

Brand Values

• •Sustainability & Environment
• •Supporting British Farmers & Local Economy
• •Quality & Wholesomeness
• •Tradition & Heritage
• •Innovation & Education
• •Transparency & Fairness
• •Community & Collaboration

Best Practices

• •Stay True to Your "Why": Always circle back to Hodmedod's core mission of promoting British-grown, sustainable wholefoods and supporting farmers. Let this purpose shine through in all communications.
• •Be Genuinely Enthusiastic: Let the passion for British agriculture, unique crops, and sustainable eating be evident. Use positive and engaging language.
• •Educate, Don't Just Sell: Provide valuable information about the products, their origins, farming practices, and recipes. Position the brand as a knowledgeable and helpful resource.
• •Use Authentic Storytelling: Share the stories of the farmers, the journey of the crops, and the history of British food. This builds connection and transparency.
• •Maintain a Friendly and Inclusive Voice: Write as if you're talking to an interested friend. Avoid overly technical jargon unless explained. Ensure the language is welcoming to everyone, from seasoned wholefood enthusiasts to curious newcomers.

Social Perception

Trusted Source, Ethical & Principled, Pioneering & Innovative, Educational, High Quality

Copy Examples

• •Headline: "Taste the British Harvest. Support Our Farmers." Body: "From forgotten fava beans to quirky quinoa, all grown right here on UK soil. At Hodmedod's, we're passionate about bringing you the best of British wholefoods, straight from farms committed to a greener future. Every bite supports local growers and a more sustainable way of eating. Explore the bounty: [Link to website]"
• •Social Media Post (with image of a farmer or a field): "Meet [Farmer's Name], one of our incredible partners in cultivating a more diverse and delicious Britain! 🌱 We believe in a food system that’s fair to farmers and kind to the planet. That’s why all our pulses, grains, and seeds are British-grown, helping to reduce food miles and champion regenerative agriculture. Learn more about our farming heroes on the blog! #BritishGrown #SustainableFarming #Hodmedods"
• •Product Description (for Carlin Peas): "Rediscover a British gem! Our Carlin Peas (also known as Black Badger Peas) are a taste of tradition with a wonderfully nutty flavour and firm texture. Perfect for hearty stews, vibrant salads, or even your own take on Lancashire 'parched peas'. Grown with care by our dedicated British farmers, they’re not just delicious, they’re a vote for a more diverse and resilient food future. [Link to product]"
• •Email Newsletter Snippet: "Spill the Beans! 💌 This month, we're celebrating the humble (yet mighty!) fava bean! Did you know fava beans have been grown in Britain since the Iron Age? We're proud to bring this nutritious and versatile pulse back to your kitchen. Discover recipes, farmer stories, and learn how choosing British-grown helps us build a healthier food system, together. [Link to blog/recipes]"
• •Website 'About Us' Excerpt: "More than just wholefoods, Hodmedod's is a promise. A promise to champion British farms, to nurture our soil through sustainable practices, and to bring truly nourishing food to your table. We started in 2012 with a simple idea: what if we could eat more of the wonderful beans and grains already growing in our fields? Today, we work hand-in-hand with farmers across the UK, cultivating a future where food is flavourful, fair, and fundamentally good for the Earth."