Brand Tone

Professional and Experienced, Reliable and Trustworthy, Authoritative, Service-Oriented (intended)

Brand Values

• •Longevity and Heritage
• •Quality
• •Customer Relationships
• •Innovation and Improvement
• •Expertise and Knowledge

Best Practices

• •Prioritize Clarity and Directness: For an industrial and security audience, language should be straightforward, unambiguous, and focused on solutions and specifications. Avoid overly casual or jargony language that isn't industry-standard.
• •Emphasize Trust and Reliability: Consistently use words and phrases that build confidence, such as "proven," "durable," "high-quality," "expert," "since 1971." Back these claims with specifics where possible (e.g., materials used, manufacturing processes).
• •Maintain Professionalism: Ensure all copy is grammatically correct, free of typos, and maintains a respectful, business-like tone. This extends to all customer communications.
• •Align with Stated Values (and strive to meet them): If the brand values quality, innovation, and customer relationships, the copy should reflect this. Crucially, operational performance must align with these values to avoid a disconnect (as currently seen in customer complaints). The copy should reflect the *aspirational* state if current perception is lagging, but the business must actively work to close that gap.
• •Develop a Unified Brand Voice Guide: Create a simple internal guide that outlines the brand's tone, key messaging points, preferred terminology, and "words to avoid." This will help ensure consistency across all writers and platforms, even if social media or broader marketing efforts are expanded in the future.

Social Perception

Mixed to Negative Customer Experience, Industry Recognition (as a supplier), Distributor Status, Internal Perception (from former interns), Brand Confusion Potential

Copy Examples

• •Headline (Website Banner/Ad): "50 Years of Steel-Strong Reliability. HodgeProducts.com: Your Partner in Industrial & Security Solutions."
• •About Us Snippet (Short Version): "Since 1971, HodgeProducts.com has been a family-owned leader in manufacturing high-quality containers and distributing premier security locks. We're dedicated to providing durable solutions and expert service you can trust."
• •Product Description (Lock Category): "Secure Your Assets with Confidence. As the largest private distributor for Master Lock and American Lock, HodgeProducts.com offers unparalleled expertise and a comprehensive range of high-security padlocks for every industrial need. Built to last, priced for value."
• •Blog Post Introduction (Theme: Durability): "In demanding environments, you need equipment that works as hard as you do. At HodgeProducts.com, we build our roll-off containers and dumpsters with superior materials and expert craftsmanship to ensure they withstand the toughest conditions, delivering lasting value for your investment. Learn more about what sets Hodge quality apart."
• •Call to Action (Quote Request): "Need a Custom Container Solution or Bulk Lock Order? Our experienced team is ready to help. Contact HodgeProducts.com today for a quote and experience the difference that 50 years of industry leadership makes."