Brand Tone

Passionate & Dedicated, Authentic & Down-to-Earth, Quality-Focused & Confident, Value-Oriented (without being cheap), Informative & Knowledgeable

Brand Values

• •Quality
• •Value
• •Authenticity/Terroir
• •Family & Tradition
• •Minimal Intervention & Sustainability
• •Craftsmanship

Best Practices

• •Prioritize Quality & Value in Messaging: Always subtly weave in the core proposition of exceptional wine at a fair price point. Avoid overly luxurious or exclusive language that might alienate the value-conscious consumer, yet still convey premium quality.
• •Speak with Authenticity and Honesty: Share genuine stories about the vineyard, the family, and the winemaking process. Avoid hype or exaggerated claims. Let the quality and the numerous positive endorsements speak for themselves.
• •Be Informative and Educational (Subtly): Briefly explain what makes Yarra Valley, and specifically Hoddles Creek, special (cool climate, hand-harvesting, minimal intervention). This reinforces expertise without being overly technical.
• •Show, Don't Just Tell, Passion: Let the dedication to craft and the love for the land come through in descriptions of the wine and vineyard. Use evocative language that describes the sensory experience of the wines.
• •Maintain a Humble Confidence: Acknowledge awards and positive reviews gratefully but without arrogance. The tone should be proud of the achievements because they validate the hard work and commitment to quality and value.

Social Perception

Highly Respected for Quality & Value, Reliable & Consistent, Winemaker Expertise, Hidden Gem (though increasingly well-known), Accessible Premium

Copy Examples

• •Headline: Hoddles Creek Estate: Yarra Valley Heart, Exceptional Value. Body: For over two decades, our family has poured passion into every bottle. Discover single-vineyard wines that speak of our unique terroir, meticulously crafted for quality that consistently over-delivers. Taste the Hoddles Creek difference.
• •Headline: Critics Agree: Hoddles Creek is "Unchallenged" in Value. Body: We don't chase trends; we focus on what truly matters – exceptional fruit, minimal intervention, and wines that genuinely reflect our cool-climate Yarra Valley home. Experience the quality that has the experts talking.
• •Headline: From Our Vines to Your Table. The Art of Yarra Valley Pinot Noir. Body: Hand-picked, estate-grown, and crafted with a deep respect for the land. Our Pinot Noir is a testament to the unique character of Hoddles Creek. Complex, elegant, and surprisingly accessible.
• •Headline: The D'Anna Family Legacy: Generations of Dedication in Every Sip. Body: Since 1997, Hoddles Creek Estate has been our commitment to the Yarra Valley. We believe great wine is made in the vineyard, and our minimal intervention approach lets the pure fruit expression shine.
• •Headline: More Than Just Wine. It's Hoddles Creek. Body: Experience the balance, complexity, and remarkable value that defines our Chardonnay and Pinot Noir. We invite you to explore wines born from meticulous care and a deep connection to our land.