Brand Tone

Enthusiastic, Knowledgeable, Community-Oriented, Approachable, Modern

Brand Values

• •Specialization & Expertise
• •Quality
• •Customer Focus & Service
• •Community & Passion for Hockey
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Enthusiastic, Knowledgeable, Community-Oriented, Approachable, Modern) and values. Include examples of do's and don'ts for writing copy. This ensures everyone creating content is on the same page.
• •Understand Your Audience Segments: While the overall tone is consistent, slightly adapt the emphasis for different platforms. For instance, TikTok and Instagram might lean more into the "Modern & Engaging" aspects, while blog posts emphasize "Knowledgeable & Authoritative."
• •Immerse in the Hockey World: Encourage copywriters to stay updated with hockey news, player slang (if appropriate for certain channels), and community discussions. This authenticity will resonate with the target audience and reinforce the "Passionate" and "Community-Oriented" aspects.
• •Focus on "You" and Benefits: Address the customer directly ("Unleash *your* A-game," "Help *you* find the stick"). Highlight how the products or information will benefit them and their game, reinforcing the "Helpful" and "Customer Focus" values.
• •Review and Refine Regularly: Periodically review content across all channels to ensure it aligns with the desired tone. Gather feedback (internal and external if possible) and make adjustments to the voice guide and copywriting practices as the brand evolves or as new insights emerge. Consistency is built through ongoing effort.

Social Perception

Reliable Retailer, Specialist Authority, Good Product Range, Responsive Customer Service, Engaged with the Hockey Community

Copy Examples

• •Instagram Post (New Stick Launch): Unleash your A-game! 🔥 The brand new [Stick Brand & Model] has just landed at HockeyStation! Engineered for power, precision, and pure hockey passion. Swipe up to feel the difference and dominate the pitch. What are you waiting for? #HockeyStationUK #NewGearDay #FieldHockeyLife #HockeyStick #[BrandName]
• •Facebook Ad (Seasonal Sale): Gear up for the season without breaking the bank! 🏒 Our Mid-Season Sale is ON NOW at HockeyStation! Get up to 30% off selected sticks, shoes, and protection. Expert advice, unbeatable prices. Shop online or visit us in-store. Your next goal starts here! #HockeyStation #FieldHockeySale #HockeyGear #PassionForHockey
• •Website Blog Post Title & Intro Snippet: Title: "Choosing Your Perfect Hockey Stick: The Ultimate 2025 Guide" Intro: "Feeling overwhelmed by stick choices? You're not alone! At HockeyStation, we live and breathe hockey. That's why our experts have broken down everything you need to know – from bend to weight to material – to help you find the stick that’ll elevate your game. Let's find your perfect match!"
• •Tweet (Engaging Question): Hockey players! What's the one piece of kit you absolutely can't play without (besides your stick, of course!)? 🤔 Share your essentials below! 👇 #HockeyChat #HockeyStationUK #FieldHockeyCommunity
• •TikTok Video Caption (Quick Tip): Stop your shin guards from slipping mid-game with this simple hack! 😉 #HockeyTips #FieldHockeyHacks #HockeyStation #GameChanger #HockeyLife