Brand Tone

Fun & Energetic, Enthusiastic & Passionate, Informal & Relatable, Community-Focused, Youthful & Playful, Authentic

Brand Values

• •Fun & Enjoyment
• •Skill Development (in a playful way)
• •Portability & Versatility
• •Quality & Durability
• •Community & Connection
• •Innovation

Best Practices

• •Embrace Hockey Lingo Authentically: Use common hockey slang like 'sauce,' 'biscuit' (puck), 'celly' (celebration), 'snipe' (good shot), 'barn' (arena) naturally within the copy. Don't force it, but let it flow where it fits to connect with the hockey community.
• •Prioritize Fun and Enthusiasm: Keep the language upbeat, energetic, and positive. Use exclamation points and enthusiastic adjectives where appropriate to convey the excitement of the game.
• •Encourage and Showcase User-Generated Content (UGC): Actively solicit photos and videos from users. Feature them regularly and engage with their posts. This reinforces community and provides authentic social proof. Use calls to action like 'Show us your sauce!'
• •Keep it Visual and Action-Oriented: Hockey Sauce Kit is a very visual and active product. Copy should complement videos and images of people playing, having fun, and making trick shots. Use action verbs.
• •Maintain a Conversational and Relatable Voice: Write as if you're talking to a friend who loves hockey. Be approachable, use humor where appropriate, and avoid overly formal or corporate language. Address the audience directly (e.g., 'You gotta outscore your opponent').

Social Perception

Positive & Engaging, Innovative Product, High Quality, Community Builder, Good for Skill Improvement, Strong Social Media Presence

Copy Examples

• •Headline: 'Ditch the screen, grab your stick! 🏒 The backyard just became the new barn. #HockeySauceKit #GetSaucey'
• •Instagram Caption (with a user's trick shot video): 'WOAH! @[UserHandle] absolutely SNIPED this one! 🎯 Think you can do better? Show us YOUR sauce and tag #SauceLife for a chance to be featured! 🔥'
• •Product Snippet: 'Beach day? ✅ Tailgate? ✅ Tuesday? ✅ Anywhere is a good time to dish some sauce. Portable, durable, and ridiculously fun. The Original Hockey Sauce Kit. Link in bio to grab yours!'
• •Facebook Ad: 'Tired of the same old yard games? 😴 Level up your get-togethers with the Hockey Sauce Kit! Easy to learn, fun for everyone (even if your hockey skills are a little rusty 😉). Shop now and be the MVP of your next BBQ!'
• •TikTok Challenge Idea: 'The #SauceBoss Challenge is ON! 🚀 Show us your sickest, most creative trick shot with your Hockey Sauce Kit. Longest sauce? Craziest location? Most cellys? Let's see it! Don't forget to tag us and use the hashtag! #HockeySauceKit #TrickShot'