Brand Tone

Passionate, Authentic, Knowledgeable, Community-Focused, Welcoming, Rustic

Brand Values

• •Quality Coffee
• •Craftsmanship
• •Community
• •Passion
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Hoboken Coffee's tone (passionate, authentic, knowledgeable, community-focused, welcoming, rustic) with examples of do's and don'ts. Share this with anyone creating content.
• •Tell Your Story Consistently: Weave elements of your origin story—the inspiration from the Pacific Northwest, the dedication to the craft, and the commitment to Guthrie—into your communications where appropriate. This reinforces authenticity and passion.
• •Focus on Sensory Language and Emotion: When describing coffee, use words that evoke taste, aroma, and the feeling of comfort and warmth associated with the brand and the shop's atmosphere.
• •Engage with Your Community Authentically: Respond to comments and messages in a friendly, genuine, and helpful manner. Highlight local events or partnerships to reinforce community values.
• •Be Mindful of Public Perception and Values: While maintaining authenticity, be aware that personal expressions can impact brand perception, as seen in the Reddit discussion. Ensure that public-facing brand communications consistently reflect the desired brand values of quality, craftsmanship, and community, and carefully consider how personal and brand narratives intersect in the public sphere.

Social Perception

Generally perceived as a beloved local coffee shop and roastery in Guthrie, known for its quality coffee, inviting atmosphere, and knowledgeable roasters, but recent controversy exists regarding the owner's personal views expressed on social media.

Copy Examples

• •Instagram Post (Image: Close-up of freshly roasted beans): From the heart of Guthrie, with passion in every roast. ✨ We've spent years perfecting our craft, inspired by the rich coffee culture of the Pacific Northwest, all to bring you a truly exceptional cup. Taste the dedication. #HobokenCoffee #GuthrieOK #CraftCoffee #PassionInEveryCup #SupportLocalOK
• •Facebook Ad (Targeting local area): Your cozy corner in Guthrie is brewing something special. ☕️ At Hoboken Coffee, it's more than just a drink; it's a warm welcome, a moment of comfort, and a taste of expertly roasted coffee. Come settle in. [Link to website/directions] #HobokenCoffeeRoasters #GuthrieOklahoma #YourLocalCafe #CommunityCoffee #RusticCharm
• •Website Banner (Homepage): Perfectly Roasted, Ethically Sourced, Delivered with Passion. Discover the Hoboken Coffee difference – from our Guthrie roastery to your home. [Shop Coffee Button]
• •Email Newsletter Snippet (Subject: The Story Behind Your Favorite Brew): Ever wonder what makes your morning cup of Hoboken Coffee so special? It starts with a journey to the Pacific Northwest, a deep dive into the art of roasting, and a commitment to bringing authentic, delicious coffee to our beloved Guthrie community. Learn more about our story and the passion that fuels us. [Link to About Us page]
• •Social Media Post (Image: Interior of the coffee shop with customers): More than just coffee, we're a community. A place to gather, connect, and enjoy the simple pleasure of a perfectly brewed cup. Thank you, Guthrie, for making our space feel like home. ❤️ #HobokenCoffee #CommunityLove #GuthrieVibes #CoffeeShopCulture #YourThirdPlace