Brand Tone

Authentic, Down-to-Earth, Adventurous, Rebellious, Creative, Artistic, Community-Oriented, Inclusive, Inspirational, Passionate, Humorous, Engaging

Brand Values

• •Independence & Originality
• •Passion-Driven
• •Affordability & Value
• •Quality Craftsmanship
• •Community Building
• •Growth & Reinvestment
• •Creativity & Self-Expression
• •Authenticity

Best Practices

• •Embrace the Origin Story: Regularly weave in elements of the "hobo brothers," travel, and garage beginnings to reinforce authenticity and the brand's independent spirit.
• •Use Inclusive, Community-Focused Language: Employ terms like "Hobo Jack Army," "join us," "fellow explorers," and "the HJ family" to foster a sense of belonging.
• •Highlight Artistry and Rebellion (Playfully): Talk about "breaking the mould," "designs with an edge," or "tattoo-inspired art you can wear." Keep it confident but not overly aggressive.
• •Maintain a Conversational and Relatable Voice: Avoid overly corporate or formal language. Write as if you're talking to a friend – approachable, sometimes humorous, always genuine.
• •Balance Inspiration with Realness: While the brand is "inspired by explorers, dreamers and visionaries," ensure the copy remains grounded, emphasizing the quality and affordability that makes it accessible to "everyone."

Social Perception

Positive for Design & Quality, Loyal Following, Good Value, Independent Appeal, Concerns: customer service responsiveness, inconsistencies in sizing or quality

Copy Examples

• •Headline: Born from Wanderlust. Crafted for the Bold. Body: We started Hobo Jack with nothing but a backpack, a dream, and a garage printer. Years later, the journey continues with every thread. This isn't just clothing; it's a statement. Explore the latest drop – inspired by a life less ordinary. Live authentic. Wear Hobo Jack. #HoboJackArmy
• •Headline: Ink Your Style. Without the Needle. Body: Our new collection just hit the site – designs that speak louder than words. From epic back prints to subtle pocket art, find the piece that tells your story. Quality threads, killer designs, zero regrets. Get yours before it's history.
• •Headline: Join the Rebellion. Affordable Threads for Independent Minds. Body: Tired of the same old? So were we. Hobo Jack is for the explorers, the dreamers, the ones who carve their own path. We make gear that’s as unique as you are, without the mainstream price tag. Check out our new hoodies – built for comfort, designed to stand out.
• •Headline: From Our Garage to Your Back. Still Real. Still Hobo Jack. Body: Some things never change – like our commitment to awesome, affordable gear and the community that supports us. The Hobo Jack family is growing, but our roots stay the same. Thanks for being part of the journey. What will your next adventure be in?
• •Headline: Laugh More. Explore Often. Wear Damn Good Clothes. Body: Life’s too short for boring. That’s the motto we live by, from designing our latest tees to recording the next Hobo Jack Podcast. Fuel your adventures and express your creative spark with gear that’s ready for anything. What are you waiting for?