Tono de Marca

Expert & Knowledgeable, Enthusiastic & Passionate, Friendly & Community-Focused.

Valores de Marca

• •Passion for Hobbies
• •Community
• •Joy and Fun
• •Expertise and Quality
• •Customer-Centric Service

Mejores Prácticas

• •Embrace the "Professor" Persona: Every piece of copy should reflect expertise, but in a fun, approachable way. Use phrases like "Our expert take," "Professor's Pick," or "A lesson in fun" to reinforce this identity without being overly formal.
• •Lead with Passion and Excitement: The primary message should always revolve around the joy and thrill of the hobby. Use dynamic, energetic language and focus on the experience the product provides, not just its technical specifications.
• •Foster Community in Every Post: Actively encourage interaction. Ask questions, run polls, and feature customer photos and videos. Make your audience feel like they are part of an exclusive, knowledgeable club.
• •Balance Expertise with Simplicity: While the brand is an expert, the copy should be clear and understandable for all levels, from beginners to seasoned veterans. Avoid overly technical jargon unless it's explained in a simple, "professor-like" manner.
• •Maintain a Consistent Visual Language: Ensure that all photos and videos align with the energetic, high-quality, and action-oriented tone. The visual identity should scream "fun" and "passion" just as much as the text does.

Percepción Social

Hobby Professorn is widely perceived as a trustworthy, specialized, and reliable Swedish retailer. Customers and the broader hobbyist community view them as a passionate and knowledgeable authority in their niche. The brand is seen not just as a store, but as a key part of the local hobby scene, valued for its excellent service and commitment to fostering a sense of community.

Ejemplos de Copy

• •Unleash the Beast! Ready to conquer any terrain? The new Traxxas X-Maxx is here, and it’s more powerful than ever. As your hobby professors, we’ve tested it, and the performance is mind-blowing. Get yours now with fast, free shipping over 895kr. Because joy matters. #HobbyProfessorn #RCCars #Traxxas #Sweden
• •Your First Step into the Sky: The Maverick Drone. Ever dreamed of flying? The Maverick Drone is your perfect co-pilot. Incredibly stable and easy to learn, it’s designed for aspiring aerial photographers and adventurers. We, the Hobby Professors, have handpicked this model for its reliability and pure fun factor. Any questions? Our team of experts is here to help you take flight!
• •🚀 Weekend Mission: Accepted! New Arrivals Inside...
• •Gravity? We're just negotiating terms. 🤷‍♂️ Our professor's notes say this is a "controlled aerial experiment." We just call it awesome. What should we jump next? #RCStunts #HobbyLife #SlowMo #FYP
• •Welcome, Fellow Enthusiast! Whether you're a seasoned pro or just starting your journey, we're here to share the joy of the hobby. Expert advice, top-tier brands, and a community that gets it. Let's create something amazing together.