Brand Tone

Passionate and Enthusiastic, Knowledgeable and Authoritative, Community-Focused and Inclusive, Approachable and Friendly, Direct and Honest, Encouraging and Supportive

Brand Values

• •Quality
• •Community
• •Creativity and Artistry
• •Education and Empowerment
• •Passion
• •Innovation
• •Customer-Centricity

Best Practices

• •Speak as a Fellow Hobbyist: Use language that resonates with painters and modelers. Share their enthusiasm and understand their needs. Avoid overly corporate or detached jargon.
• •Prioritize Clarity and Honesty: Be direct about product benefits and features. If offering advice, ensure it's practical and accurate. Authenticity builds trust.
• •Champion the Community: Regularly feature user-generated content, ask engaging questions, and celebrate the achievements of your audience. Make them feel like part of the Monument Hobbies family.
• •Maintain Enthusiasm and Passion: Let your genuine love for the hobby shine through. Whether it's a product description or a tutorial, an enthusiastic tone is infectious and engaging.
• •Be Helpful and Educative: Position the brand as a knowledgeable resource. Offer tips, tricks, and guides that empower hobbyists to improve their skills and get the most out of their products. This reinforces expertise and value beyond just the physical items sold.

Social Perception

Highly Respected, Trusted, Authentic, Innovative, Community Champions, Reliable

Copy Examples

• •Unlock vibrant worlds on your miniatures. Our Pro Acryl paints deliver intense pigmentation and a flawless matte finish, straight from the bottle. Designed by painters, for painters – because your best work deserves the best paint.
• •Feast your eyes on this incredible piece by @[UserTag] using our Pro Acryl line! We're constantly blown away by the talent in this community. Share your latest project with #MonumentHobbies for a chance to be featured and inspire fellow hobbyists!
• •Struggling with paint consistency? Our Pro Acryl range is expertly balanced for smooth application with brush or airbrush, letting you focus on your technique, not your thinning ratios. Learn more in our latest guide!
• •At Monument Hobbies, we don't just make supplies; we live the hobby. Every paint, every brush, every tool is crafted with the passion and precision we, as painters and gamers, demand. Join our community and let's create something amazing.
• •The wait is over! Introducing the new [Product Name] – engineered for superior [Benefit 1] and ultimate [Benefit 2]. Elevate your hobby experience and bring your visions to life like never before. Shop now and paint your masterpiece!