Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Customer-Oriented, Value-Driven

Brand Values

• •Creativity and Passion for Hobbies
• •Accessibility and Affordability
• •Customer Satisfaction
• •Variety and Choice
• •UK-Based Identity

Best Practices

• •Speak Like a Fellow Enthusiast: Use language that shows genuine passion for hobbies and creativity. Words like "discover," "inspire," "create," "joy," and "passion" resonate well.
• •Emphasize Value and Affordability Clearly: Consistently highlight competitive pricing, discounts, and the overall value for money without sounding "cheap." Phrases like "affordable quality," "great value," or "prices that make creativity accessible" work well.
• •Maintain a Helpful and Supportive Voice: Ensure all copy, especially in customer service interactions, FAQs, and product descriptions, is encouraging, clear, and aims to assist the customer in their creative journey.
• •Be Approachable and Friendly: Use a conversational style. Contractions (e.g., "we've," "that's") can make the tone more relatable. Welcome customers and make them feel part of a creative community.
• •Keep it Positive and Inspiring: Focus on the enjoyment, relaxation, and sense of accomplishment that hobbies provide. Use uplifting language that motivates customers to start a new project or find the perfect creative gift.

Social Perception

Positive for Quality and Value, Good Customer Service, Reliable for Hobby Supplies, Areas for Improvement: Some users find the website search function could be better, and delivery times, while stated, might be a point of consideration for some. The absence of a customer Q&A section is also noted.

Copy Examples

• •Headline: Unleash Your Inner Artist. Affordable Craft Kits for Every Creative Soul. Body: Dive into a world of color and creativity with Hobby Jobby! From intricate cross-stitch to relaxing jigsaw puzzles, find your next passion project with us. Quality supplies, delightful prices.
• •Headline: Your Happy Hobby Place. Unique Puzzles & Gifts, Right Here in the UK. Body: Looking for that perfect jigsaw to unwind with or a quirky gift that wows? Hobby Jobby has you covered. Explore our curated collection and get inspired. Great value, even better fun!
• •Headline: Craft Your Calm. Everything You Need for Your Next Hobby Adventure. Body: At Hobby Jobby, we believe in the joy of making. That’s why we offer a huge range of craft supplies, from beginner kits to expert threads, all at prices that make creativity accessible. What will you create today?
• •Headline: Get Your Craft On! Quality Supplies, Friendly Service & Speedy UK Delivery. Body: Don't let anything hold back your creativity! Hobby Jobby offers a fantastic selection of hobby essentials, backed by top-notch customer support and reliable delivery. Your next masterpiece starts here.
• •Headline: More Than Just a Hobby – It’s a Jobby! Discover Unique Finds & Great Value. Body: We’re passionate about hobbies, and we know you are too! That’s why Hobby Jobby brings you an exciting range of puzzles, craft kits, and gift ideas, all designed to spark joy without breaking the bank.