Brand Tone

Personal, passionate, and approachable, like a friend sharing their love for baking. The language is informal, using emojis, first-person narratives, and direct questions to engage the audience, emphasizing authenticity and the 'self-taught, hobby-turned-business' story.

Brand Values

• •Authenticity
• •Handmade Quality
• •Passion
• •Community

Best Practices

• •Write in the First Person: Use "I" and "we" to maintain a personal, human connection. Share your thoughts, excitement, and the process from your perspective.
• •Emphasize the "Why": Consistently tell the story behind the brand—the passion for baking, the joy in creating, and the journey from a hobby to a business. This reinforces authenticity.
• •Use Sensory and Emotive Language: Describe the products with words that evoke taste, smell, and texture—like "gooey," "decadent," "fudgy," "warm," "rich," and "buttery."
• •Engage Like a Friend: Ask your audience questions, respond to comments with genuine interest, and use emojis to add personality and warmth to your communication.
• •Show, Don't Just Tell: Complement the copy with authentic visuals. Share behind-the-scenes videos, imperfect-but-real photos of the baking process, and customer-shared content to build trust and relatability.

Social Perception

The audience perceives 'Taste This Batch' as a purveyor of high-quality, artisanal, and desirable baked goods. The 'small batch' and 'homebaker' narrative creates a sense of exclusivity and trustworthiness. The brand is seen as genuine and relatable, run by a real person with passion, rather than a large, impersonal company.

Copy Examples

• •Meet your new obsession! 😍 After weeks of tasting and tweaking, our White Chocolate Macadamia Nut cookie is finally ready. We’ve packed it with chunky nuts and creamy white chocolate, all baked into our signature gooey center. This is a batch you won't want to miss. Pre-orders for the weekend are open now—link in bio! ✨
• •The kitchen is my happy place. ❤️ Nothing beats the Sunday morning quiet, with just the mixer humming and the incredible smell of brown butter and chocolate in the air. This is where the magic happens for every single batch. What’s making you happy today?
• •🚨 Last Call! 🚨 We have just a handful of our OG Sea Salt Chocolate Chunk cookie boxes left for this week's bake sale. Once they're gone, they're gone! DM us or hit the link in bio to claim yours before it's too late.
• •This is what we live for! An amazing shot of our Brookie Box from @[customer_handle]. Seeing you all enjoy our bakes makes every early morning and sticky kitchen counter totally worth it. Thank you for sharing the love! Tag #tastethisbatch for a chance to be featured.
• •From 'just a hobby' to this amazing community. I started 'Hobbyhopperxo' to document my creative journey, never dreaming that my love for baking would become Taste This Batch. Every order, every comment, every tag—it all means the world. Thank you for being a part of the story. 🙏 - Xin