Brand Tone

Friendly, Inspiring, and Helpful

Brand Values

• •Creativity and Inspiration
• •Quality
• •Customer Focus and Service
• •Community
• •Comprehensive Selection/Variety

Best Practices

• •Always Be Welcoming and Inclusive: Start and end communications with a friendly touch. Use language that makes everyone feel like they belong to the HobbyHimmelen creative community (e.g., "fellow crafters," "creative friends," "we're all about...").
• •Focus on Inspiration and Empowerment: Frame product descriptions and project ideas around what the customer can *create* and *achieve*. Use verbs that inspire action: "discover," "create," "imagine," "explore," "unleash."
• •Offer Genuine Help and Expertise: Don't just sell products; offer solutions and advice. Anticipate customer questions in your copy and provide clear, helpful information. Phrases like, "Need help choosing?" or "Our experts recommend..." reinforce your role as a knowledgeable partner.
• •Show, Don't Just Tell, Your Passion: Let your enthusiasm for hobbies and crafts shine through. Use vibrant, descriptive language when talking about materials and projects. Share the joy of making, e.g., "There's nothing quite like the satisfaction of..."
• •Maintain a Consistent Voice Across All Channels: Whether it's a TikTok caption, a detailed website description, or a Facebook response, the core friendly, inspiring, and helpful tone should be recognizable. Create a simple style guide with key phrases and "do/don't" examples for anyone writing copy.

Social Perception

Positive Reputation, Go-To Store for Hobbyists, Engaging and Modern, Trusted Retailer, Valued Local Business

Copy Examples

• •Instagram Post (New Yarn Arrival): "Hello, color heaven! ✨ Our newest collection of [Yarn Brand] has just landed, bursting with shades to spark your next masterpiece. Imagine the cozy sweaters, delicate shawls, and adorable amigurumi you can create! Which color is calling your name? Let us know below! 👇 #HobbyHimmelen #NewYarn #Knitspiration #CrochetLove #YarnHeaven"
• •Facebook Ad (Painting Supplies Promotion): "Unleash your inner artist! 🎨 Whether you're a seasoned painter or just starting, HobbyHimmelen has everything you need to bring your visions to life. From vibrant acrylics to quality canvases and brushes, find your perfect tools with us. This week, get [Discount]% off all [Brand] paints! Shop online or visit us in Kristiansand. Let's make something beautiful! #HobbyHimmelenKunst #PaintingPassion #CreativeOutlet #ArtSupplies"
• •Website Banner (DIY Kits): "Ready for your next creative adventure? ✂️ Our DIY kits are packed with fun and everything you need to get started on a new hobby or a quick weekend project. Perfect for all skill levels! Discover kits for [Example: jewelry making, candle making, macramé] today and let your creativity shine! #HobbyHimmelenDIY #CraftKits #HobbyFun #CreateEveryDay"
• •TikTok Video Intro (Quick Tip): "Hey crafters! 👋 Want a quick tip to make your [Specific Craft] even easier? At HobbyHimmelen, we love sharing secrets to success! Watch this... 😉 [Demonstrates tip]. Find all the supplies you need at hobbyhimmelen.no! #HobbyHimmelenTips #CraftHack #DIYMadeEasy #CreativeCommunity"
• •Email Newsletter Snippet (Highlighting a Pattern): "Looking for your next cozy project? 🥰 Imagine snuggling up in this beautiful [Pattern Name] sweater! We've got the perfect [Yarn Type] from [Yarn Brand] in stock, and our team is always here to help if you have questions about the pattern. Click here to explore the pattern and yarns: [Link]. Happy crafting from your friends at HobbyHimmelen! #HobbyHimmelenStrikk #PatternInspo #HandmadeWardrobe"