Brand Tone

friendly, enthusiastic, supportive, and community-oriented

Brand Values

• •Customer Happiness & Excellent Service
• •Community Building
• •Inspiration & Creativity
• •Accessibility & Affordability
• •Quality & Innovation
• •Fun & Enjoyment
• •Growth & Ambition
• •Inclusivity

Best Practices

• •Maintain a Friendly and Enthusiastic Voice: Use warm, inviting language. Emojis can be used appropriately on platforms like social media to enhance friendliness. Words like "joy," "love," "create," "inspire," "beautiful," and "cozy" align well.
• •Emphasize Community: Address the audience as part of a collective (e.g., "fellow crafters," "Hobbii family"). Encourage interaction, sharing, and use user-generated content when possible.
• •Clearly Communicate Value: Highlight what makes Hobbii attractive – affordability, the wide selection, free patterns, and good quality for the price. Be clear about sales and promotions.
• •Inspire Creativity: Focus on the possibilities that the yarns and patterns offer. Use descriptive language for colors and textures. Encourage crafters to start new projects and learn new skills.
• •Be Supportive and Approachable: Ensure the copy is easy to understand. Offer help and resources (like links to patterns or customer service). Given recent events, transparent and empathetic communication regarding any significant business changes is crucial.

Social Perception

generally positive, though with some notable recent concerns, including: Customers widely praise the extensive selection of yarns, vibrant colors, and affordable prices. Excellent customer service is a frequently cited positive, with many customers noting helpful and prompt responses. The quality of the yarn is often considered good for the price point. Fast and reliable shipping is commonly reported, even for international orders (though some exceptions occur). The strong community engagement, including Hobbii Bingo and active social media groups, is highly valued by many users. The availability of numerous free patterns is a significant draw.

Copy Examples

• •Social Media Post (Community Focus): "What beautiful projects are on your hooks and needles this week, #HobbiiFriends? 🧶 Share your WIPs (works in progress) or finished beauties below! We love seeing your creativity bloom with Hobbii yarns. Let's inspire each other! ✨"
• •Email Subject Line (New Product/Sale): "🌈 Color Explosion! Discover the NEW [Yarn Line Name] + Your Weekend Treat Inside!" Email Body Snippet: "Hello [Customer Name], get ready to cast on some joy! Our brand new [Yarn Line Name] has arrived, featuring [Number] breathtaking shades perfect for [Type of Project]. Plus, for this weekend only, enjoy [Discount Percentage]% off all [Yarn Line Name] skeins! Shop now and let your imagination run wild."
• •Website Banner (Inspiration & Free Patterns): "Dream it. Knit it. Love it. ❤️ Explore thousands of FREE patterns and find your next crafting adventure with Hobbii!"
• •Instagram Story (Interactive/Playful): "Quick Poll! Are you Team Knit or Team Crochet today? 😉 Vote now! 👇 P.S. Don't forget Hobbii Bingo live tonight at [Time] – fun, friends, and yarn prizes await!" (Includes poll sticker)
• •Facebook Ad (Value & Quality): "High-quality yarn shouldn't break the bank! 😊 At Hobbii, we bring you an amazing selection of beautiful, affordable yarns straight from Denmark, designed to make your crafting dreams come true. Click to explore our latest arrivals and customer favorites!"