Tono de Marca

Enthusiastic and Player-Focused, Informative and Transparent, Value-Driven, Approachable and Community-Oriented

Valores de Marca

• •Customization/Personalization
• •Value/Affordability
• •Direct-to-Consumer
• •Innovation
• •Player Empowerment
• •Global Accessibility

Mejores Prácticas

• •Always Prioritize the Player: Frame benefits and features around how they directly help the hockey player improve their game, enjoyment, or get better value. Use "you" and "your" frequently.
• •Emphasize Customization and Choice: Consistently highlight the breadth of customization options available as a key differentiator. Make it clear that the player is in control of their stick design.
• •Maintain a Balance of Enthusiasm and Information: While being excited about the products, ensure copy is also informative, clearly explaining the "why" behind the benefits (e.g., direct-to-consumer means better value).
• •Be Transparent and Authentic: Acknowledge the direct-from-factory model and the value it brings. Avoid overly flashy marketing jargon; focus on genuine benefits and performance.
• •Foster Community and Engagement: Encourage interaction in social media copy, ask questions, and feature user experiences where possible to build a sense of belonging around the brand.

Percepción Social

Positive for Customization and Price, Mixed on Durability and Quality Consistency, Good Alternative to Major Brands, Improving/Evolving Brand, Concerns about Customer Service

Ejemplos de Copy

• •Headline: Your Stick. Your Specs. Your Game. No Compromises. Body: Tired of off-the-rack sticks that *almost* fit? At Hoapa, we put the power in your hands. Design your dream stick from the ground up – length, flex, curve, grip – everything built just for you, direct from our factory. Unleash your true potential without breaking the bank.
• •Social Media Post: Ditch the middleman, not the quality! 🤯 Get pro-level customization and performance at a price that makes sense. What’s your go-to custom spec? Let us know below! 👇 #HoapaHockey #CustomSticks #HockeyGear #DirectToYou
• •Website Banner: Built By Us. Designed By You. Loved By Players Worldwide. Experience the Hoapa difference – premium materials, endless customization, and unbeatable value. Your perfect stick is just a few clicks away.
• •Email Subject: Stop Settling. Start Customizing. Your Hoapa Stick Awaits. Email Body: Why play with someone else's stick? Hoapa Hockey delivers the ultimate personalized experience. We believe every player, at every level, deserves a stick that feels like an extension of themselves. Explore our options and feel the difference true customization makes.
• •Ad Copy: Beer League Hero? Weekend Warrior? Hoapa Hockey gives you the pro-custom experience without the pro-level price tag. Get the exact specs you need to dominate your league. Fast, direct shipping from our factory to your hands.