Brand Tone

A blend of Approchable Expertise and Community-Focused Trust. On the website, the language is professional, confident, and emphasizes quality and reliability. On TikTok/Social Media, the tone is much more personal, friendly, and engaging, using viral sounds, memes, and direct-to-camera videos.

Brand Values

• •Authenticity
• •Trust and Transparency
• •Customer-Centricity ("Happy & Tử Tế")
• •Community Pride

Best Practices

• •Lead with Authenticity and Trust: Always begin messaging by reinforcing the guarantee of genuine products. Use phrases like "100% Authentic," "Official Partner," and "Full Warranty" to build immediate confidence.
• •Embrace the Community Angle: Tailor language to the Vietnamese diaspora in Japan. Mention specific locations, cultural touchpoints, and frame the brand as a source of national pride and reliability abroad.
• •Maintain a Dual-Tone Strategy: Use professional, confidence-building language on the website and formal communications. On social media like TikTok, adopt a more casual, trend-aware, and personal tone to foster engagement and community.
• •Highlight Value Beyond Price: Instead of just focusing on discounts, emphasize the complete value package: the 5-year warranty, after-sales service, the "Happy & Kindness" philosophy, and the convenience of their app and physical stores.
• •Use Clear and Direct Calls-to-Action: Whether on the website or social media, guide the user clearly. Use phrases like "Shop Now," "Visit our Store," "Download the App for 2,000¥ Off," or "DM for details" to make the customer journey seamless.

Social Perception

Hoang Hai Watch is perceived as a reliable and key player within the Vietnamese community in Japan for purchasing authentic watches. They are seen as a go-to source, with credibility from the connection to Hoang Hai Mobile. Customers perceive them as a trustworthy alternative to larger Japanese chains, offering competitive prices and services tailored to their community's needs. Their active and personal social media makes them appear as community members, fostering a loyal customer base.

Copy Examples

• •Living in Tokyo and searching for a genuine Orient Star? Hoang Hai Watch is your trusted companion. We guarantee 100% authentic watches with a 5-year warranty. Visit our Otsuka branch or shop online—we are here for the Vietnamese community.
• •You asked, we delivered! The Seiko Presage is back in stock. Its beauty is undeniable, and with our price, it's an unbeatable deal. Click the link in bio and join the Hoang Hai family!
• •The Symbol of Success on Your Wrist. Explore our collection of authentic Swiss and Japanese timepieces. Delivered with trust, backed by our 5-year warranty.
• •This week only! Purchase any Tissot PRX and receive a complimentary I&W Carnival watch. It's our way of saying thank you for your trust. Elevate your style with Hoang Hai Watch.
• •From one collector to another, we know that authenticity is everything. That’s why every watch at Hoang Hai is a promise of quality and trust. #HoangHaiWatch #AuthenticWatches #VietnameseInJapan