Brand Tone

Authentic & Traditional, Proud & Patriotic, Modern & Stylish, Friendly & Approachable, Quality-Conscious, Passionate & Enthusiastic

Brand Values

• •Heimatverbundenheit (Connection to Homeland)
• •Quality & Craftsmanship
• •Tradition & Authenticity
• •Passion & Love
• •Community & Togetherness
• •Family
• •Sustainability

Best Practices

• •Embrace "Heimat" and "Kult": Consistently weave in the concepts of homeland, tradition, and the special "cult" status of the brand and its connection to Austrian identity. Use German/Austrian dialect words where appropriate and authentic (but ensure they are understandable or subtly explained for a broader audience if necessary).
• •Highlight Quality and Craftsmanship: Emphasize that products are made with care, precision (especially embroidery), and from high-quality materials. Mention the family business aspect and in-house Austrian design/finishing.
• •Speak with Passion and Pride: Let the genuine love for Austria, its landscapes, and culture shine through in the language. Use enthusiastic and heartfelt wording.
• •Connect with the Alpine Lifestyle: Use imagery and language that evokes the mountains, outdoor activities, and the Austrian way of life. Appeal to adventure and a love for nature.
• •Foster Community: Write in a way that makes customers feel part of a like-minded group who share a love for Austria. Encourage interaction and sharing of experiences. Use inclusive language ("we," "us," "our community").

Social Perception

Positive Customer Feedback, Symbol of Austrian Identity, High-Quality Niche Brand, Associated with Outdoor Lifestyle

Copy Examples

• •Headline: Wear Your Heart on Your Sleeve, and Austria on Your Back. Body: Our original Kultjacke isn't just a piece of clothing; it's a piece of home. Crafted with passion in the heart of Austria, for everyone who carries Austria in their heart. Feel the quality, live the tradition. Call to Action: Discover the Collection.
• •Headline: From the Peaks to the Streets: Hoamatkult, Your Style of Austria. Body: Whether you're conquering mountains or strolling through the city, our designs bring authentic Austrian charm to your everyday. Made with love, inspired by our beautiful Heimat. Call to Action: Shop Alpine-Inspired Fashion.
• •Headline: More Than Fashion. It's a Feeling. It's Hoamatkult. Body: Experience the pride of Austrian heritage with every thread. Our family crafts each piece with the utmost care, blending timeless tradition with modern style. Because quality and homeland go hand in hand. Call to Action: Find Your Piece of Austria.
• •Headline: Echt. Stark. Steirisch. (Or other relevant regional term if applicable, e.g., Salzkammergut.) Hoamatkult. Body: Designs that speak your language. Literally. Our collection features unique pieces inspired by the dialects and traditions that make our regions so special. Show your roots with style and a smile. Call to Action: Explore Regional Styles.
• •Headline: The Original. Since Day One. For a Lifetime of Adventures. Body: Hoamatkult stands for enduring quality and timeless Austrian spirit. Our iconic pieces are designed in-house and made to accompany you on all your journeys, keeping the feeling of home close. Call to Action: Invest in Austrian Tradition.