Brand Tone

Modern & Stylish, Inspirational & Creative, Playful & Whimsical, Confident & Assertive, Customer-centric & Appreciative

Brand Values

• •Innovation & Unique Design
• •Quality
• •Creativity & Self-Expression
• •Customer Satisfaction
• •Sustainability (emerging)

Best Practices

• •Develop a "Voice & Tone" Style Guide: Document the key characteristics of the Hoagard tone (Modern, Stylish, Inspirational, Playful, Confident, Customer-centric). Include "do's and don'ts" with examples specific to product descriptions, social media, and customer service interactions. This ensures everyone writing for the brand is aligned.
• •Lead with Inspiration, Support with Detail: Start copy with how the product makes the customer *feel* or what it helps them *achieve* (e.g., express individuality, create a stylish haven). Follow up with concrete details about quality, materials, and ease of use.
• •Balance Modern Sophistication with a Touch of Playfulness: While the core tone is stylish and modern, don't be afraid to inject personality and warmth, especially in social media and with specific products that lend themselves to it (like witty quotes). Avoid overly formal or sterile language.
• •Showcase Quality and Innovation Confidently: Use strong, confident language when talking about product design, craftsmanship ("meticulously crafted," "innovative design"), and unique selling propositions (e.g., "World's First Metal Framed Neon Signs"). Back this up with specifics (materials, warranty).
• •Always Emphasize the Customer's World: Frame benefits around the customer. Instead of just saying "Our art is unique," try "Create a truly unique space that tells your story." Use user-generated content and testimonials in marketing copy to reinforce social proof and the customer-centric value.

Social Perception

Positive Product Experience, Trusted Brand, Good Value (often despite price), Innovative & Modern, Engaging & Fun

Copy Examples

• •Headline: Transform Your Walls. Express Your Story. Body: Tired of blank spaces? Hoagard Australia delivers unique metal wall art and vibrant neon signs, direct from Brisbane. Discover pieces that speak to you and redefine your home's personality. Shop the collection – your walls will thank you. (Tone: Modern, Inspirational, Confident)
• •Social Media Post (Instagram - with image of a quirky quote sign in a kitchen): Caption: Kitchen rules: 1. Dance. 2. Eat. 3. Repeat. 💃🍳 Our "I Kiss Better Than I Cook" metal sign adds a dash of fun and a whole lot of style. Crafted with love, shipped from Brisbane. Tap to shop and spice up your kitchen! #HoagardAU #MetalWallArt #KitchenDecor #HomeInspo #InteriorDesignAustralia (Tone: Playful, Stylish, Customer-centric)
• •Product Description Snippet (for a World Map): More than just a map, it's a canvas for your adventures. Our geometric World Map metal art is a statement piece, meticulously crafted to inspire your next journey and beautifully showcase your past explorations. Where will your walls take you? (Tone: Inspirational, Modern, Quality-focused)
• •Email Subject Line: ✨ Fresh Drop! Illuminate Your Space with Hoagard's New Neons! Email Body Intro: Get ready to glow! Hoagard Australia's much-anticipated Neon Collection has arrived. Add a vibrant, modern touch to any room with our unique designs. Quality craftsmanship, Brisbane-based, and ready to make your space shine. (Tone: Confident, Stylish, Exciting)
• •About Us Snippet (Website): From a bold idea to homes across Australia – Hoagard is about transforming steel into art and spaces into stories. We're passionate about unique design, lasting quality, and helping you create a home that truly reflects you. Discover the Hoagard difference, shipped with care from our Brisbane workshop. (Tone: Inspirational, Confident, Quality-focused, Customer-centric)