Brand Tone

Sophisticated & Appreciative, Curated & Discerning, Personal & Passionate, Elegant & Understated, Informative & Engaging

Brand Values

• •Artistic Excellence & Craftsmanship
• •Support for American Artisans
• •Uniqueness & Originality
• •Curatorial Expertise
• •Customer Appreciation for Art
• •Heritage & Longevity

Best Practices

• •Emphasize Craftsmanship and Artistry: Always highlight the skill, materials, and story behind each piece and artist. Use descriptive language that evokes quality and care.
• •Maintain a Respectful and Appreciative Voice: Whether describing an item or interacting with customers online, the tone should convey a genuine appreciation for the art and the individuals who create and admire it.
• •Focus on "Unique" and "Handcrafted": Consistently use terms that reinforce the gallery's commitment to one-of-a-kind items and the skill of American artisans, differentiating from mass-produced goods.
• •Be Informative, Not Just Salesy: Provide context, share artist backgrounds, and explain techniques. Educate your audience to build a deeper connection and understanding, rather than just pushing for a sale.
• •Ensure Visual and Textual Harmony: The elegance and quality reflected in the gallery's pieces should be mirrored in the clean, professional presentation of its website, social media visuals, and the sophistication of its written communication. Proofread meticulously.

Social Perception

Respected & Established, High-Quality & Unique, Artistic & Cultured, Knowledgeable & Passionate Staff, Aspirational & Special Occasion Destination, Trusted Curator

Copy Examples

• •Instagram Post (New Arrival - Ceramic Vase): Discover the subtle strength of [Artist Name]'s latest ceramic vase, now gracing our collection. Each curve and nuance in glaze tells a story of meticulous craftsmanship. A testament to contemporary American artistry, ready to bring a touch of quiet elegance to your space. #HoadleyGallery #AmericanCraft #StudioPottery #LenoxMA #CeramicArt #HandcraftedHome
• •Facebook Post (Artist Spotlight): We are honored to feature the intricate jewelry of [Artist Name] at Hoadley Gallery. With a deep understanding of material and form, [Artist Name] transforms precious metals and gemstones into wearable sculptures that speak to both modern design and timeless appeal. Explore their unique vision with us. Link in bio to see more. #ArtJewelry #ContemporaryCraft #AmericanArtist #HoadleyArtists #UniqueJewelry #Berkshires
• •Email Newsletter Snippet (Gallery Event): Join us this Saturday at Hoadley Gallery for an intimate viewing of new works from the [Specific Craft, e.g., 'Luminaries of Glass'] collection. Experience the vibrant colors and captivating forms that define these master artisans. We believe in the enduring power of handcrafted beauty, and we invite you to share in its discovery.
• •Website Product Description (Wooden Bowl): Hand-turned by master woodworker [Artist Name] from locally sourced [Type of Wood], this exceptional bowl embodies the natural beauty and skilled artistry that Hoadley Gallery champions. Its smooth contours and rich grain make it not just a functional piece, but a statement of enduring American craftsmanship. A treasure for generations.
• •General Brand Ad Copy (Short): Hoadley Gallery: Curating exceptional American craft for over 35 years. Discover unique, handcrafted treasures in the heart of Lenox. Where artistry meets discerning taste.