Brand Tone

Empowering, Confident, Playful, Trendy, Inclusive, Welcoming, Luxurious, Quality-Conscious, Direct & Enthusiastic

Brand Values

• •Self-Expression & Empowerment
• •Inclusivity
• •Quality & Durability
• •Sustainability & Ethical Practices
• •Individuality & Trendiness

Best Practices

• •Embrace "Manor Girl" Language: Consistently use terms like "Manor Girl," "inner diva," and "baddie" to reinforce community and brand identity.
• •Balance Playful with Purpose: Mix trendy, fun language (Y2K, glitz) with reminders of the brand's deeper values like sustainability, slow fashion, and empowerment.
• •Be Bold & Confident, Yet Inclusive: Use empowering and assertive language that reflects confidence, while always ensuring the messaging is welcoming and celebrates all body types and individuals.
• •Highlight Uniqueness & Craftsmanship: Emphasize the handmade nature, signature details (like heart pockets), and the "slow fashion" approach to differentiate from fast fashion and justify the "luxurious" aspect.
• •Stay Visually and Verbally Cohesive: Ensure that the copy across all platforms (website, social media, emails) aligns with the Y2K-inspired, glamorous, and empowering visual identity established by the brand. Use emojis and slang appropriate for the target audience where suitable (e.g., on TikTok and Instagram).

Social Perception

Niche Appeal, Positive (among target audience), Empowering for "Manor Girls", Awareness Limited to Direct Channels, Potential for Name Confusion

Copy Examples

• •Instagram Post Caption (New Tracksuit Launch): Stop scrolling, Manor Girl! 👑 Your Y2K dreams just got REAL. Our latest handmade tracksuit has dropped – signature heart pocket included, obvs. Ready to unleash that inner diva? Sizes XXS-5XL + custom, because every BODY is a baddie. Tap to shop & step into the Manor. ✨ #HNOMANOR #ManorGirl #Y2KFashion #InnerDiva #SlowFashionLuxury
• •Website Homepage Banner Text: HNO MANOR: Slow Fashion. Fierce Style. Release Your Inner Diva. Handmade, sustainable pieces with a 2000s twist. Shop the Collection.
• •Email Subject Line (Sale Promotion): Hey Manor Girl! 😉 Treat Your Inner Diva (for less!)
• •Product Description Snippet (for a dress): Turn heads and break hearts in the Manor Trampstamp Top & Heart Cross Mini Dress (if it were available). This isn't just a dress; it's a statement. Handmade with luxe fabric and that iconic 2000s vibe, it’s designed to make you feel like the main character you are. Embrace your inner femininity and own every room you walk into. #HNOMANOR #ReleaseYourDiva
• •TikTok Video Concept/Script Idea: (Video shows someone unboxing and trying on an HNO MANOR outfit, transforming from a simple look to a full "diva" look) Voiceover/Text Overlay: From 0 to 💯 real quick. Stepping into my Manor Girl energy with @hnomanor. This isn't just fashion, it's a mood. Handmade, sustainable, and serving major Y2K diva! #HNOMANOR #ManorGirlGlowUp #Y2KStyle #InnerDivaActivated