Brand Tone

Helpful and Understanding, Practical and Solution-Oriented, Relatable and Authentic, Reassuring and Supportive, Stylish yet Unpretentious

Brand Values

• •Organization
• •Practicality & Functionality
• •Family Support & Ease
• •Quality & Durability
• •Empathy & Understanding

Best Practices

• •Embrace the "Parent-to-Parent" Voice: Write as if you're talking to a fellow parent who understands the daily challenges and joys. Use relatable scenarios and empathetic language.
• •Focus on Benefits, Not Just Features: Instead of just saying "16 pockets," explain *how* those 16 labelled pockets will make a parent's life less stressful and more organized (e.g., "Never forget the teething rusks again thanks to the dedicated 'Snacks' pocket").
• •Maintain Authenticity: Continue to weave in the founder's story and the "why" behind the brand. This builds trust and makes the brand more human and less corporate.
• •Keep it Positive and Reassuring: While acknowledging the struggles of parenthood, frame the product as an empowering solution. The tone should be uplifting and supportive.
• •Use Clear, Simple Language: Avoid jargon or overly technical terms. Parents are busy; the messaging should be easy to understand quickly, highlighting the practical advantages.

Social Perception

Highly Positive for Organization, Appreciation for Thoughtful Design, Seen as a Problem Solver, Stylish and Good Quality, Trustworthy

Copy Examples

• •Headline: Finally, a Nappy Bag That Thinks Like You Do. Body: Tired of the black hole nappy bag? Our labelled backpacks mean no more frantic searching for wipes while your little one has a meltdown. Pack smarter, find faster, and reclaim a little bit of calm in the beautiful chaos of parenthood.
• •Headline: Share the Load, Not the Stress. Body: With clearly labelled compartments for everything, from snacks to spare clothes, anyone can pack the perfect nappy bag. Delegate with confidence and enjoy a little more teamwork in your parenting journey.
• •Headline: From a Mum Who Gets It, To You. Body: I designed the HN Label backpack because I lived the nappy bag nightmare. Forgetting essentials, endless searching... sound familiar? Our bags are the simple, stylish solution I wished I had. Let's make parenting a little easier, together.
• •Headline: More Than Just a Bag – It’s Your Sanity Saver. Body: Imagine knowing exactly where everything is, every time. Our labelled nappy bags don’t just carry essentials; they carry peace of mind. Stylish, durable, and oh-so-organized.
• •Headline: Conquer Outings with Kids: Your Secret Weapon. Body: Daycare drop-offs, park plays, or weekend adventures – our labelled backpacks ensure you have what you need, when you need it. Designed for busy parents by a busy parent, because organization is everything.