Brand Tone

Authentic, Warm, and Aspirational.

Brand Values

• •Family & Personal Connection
• •Handcrafted Quality & Craftsmanship
• •Resilience & Passion
• •Community & Gratitude
• •The Comfort of Home

Best Practices

• •Always Weave in the "Why": Never forget the origin story. Periodically retell it in different formats (a blog post, an Instagram story, a small note in an email newsletter). This is your most unique asset. Let new followers and customers in on the secret of how it all began.
• •Use "We" and "Our" to Foster Community: Write as the founders, Holly and Nolan. Use personal, collective pronouns to make the brand feel like a family operation, not a faceless company. Phrases like "Our workshop," "We believe," and "Our family" reinforce this.
• •Emphasize "Handcrafted" and "Local": These are powerful keywords. In product descriptions and social posts, consistently highlight that items are "handcrafted in our Aurora workshop," "made-to-order," and that by purchasing, customers are "supporting a local Canadian business."
• •Balance Aspiration with Authenticity: While the photos are polished, the copy should remain grounded. Acknowledge the messy, beautiful reality of life. For example, a post about a coffee mug could say, "For the quiet Monday mornings and the chaotic Friday afternoons. We've got the mug for both."
• •Focus on the Feeling, Not Just the Feature: Instead of just describing a sign's dimensions, describe the feeling it evokes. Don't just sell a "wood garland"; sell "the final, cozy touch for your mantel." Connect the product to the emotional benefit it brings to the customer's home and life.

Social Perception

Customers perceive the brand as a genuine small, local business worth supporting, offering stylish, on-trend farmhouse decor that creates a cozy and 'Instagrammable' home environment. The focus on customizable items and the direct involvement of the founders make customers feel they are getting unique, personalized products and connect with an approachable and personal brand.

Copy Examples

• •From our home to yours. It all started with a simple sign, and we still pour our hearts into every single one. Each custom piece tells a story—what will yours say? ✨ Tap the link in your bio to create a piece of your family's story. #hnfarmhouse #HandmadeHome #CustomDecor #SmallBusinessStory
• •More Than Decor. It's Your Story. Handcrafted pieces made with passion in our Ontario workshop. Welcome home.
• •A little something to make your house a home ❤️
• •The perfect blend of style and simplicity. Elevate your everyday routine with our chic glass soap dispensers. Designed to bring a touch of modern farmhouse elegance to your kitchen or bathroom, these dispensers are a simple swap for a more beautiful, organized space. Because even the little details should feel like home.
• •Headline: Find Your Farmhouse Style. Body: It started by accident, with a love for creating things by hand. Today, h+n farmhouse is our dream come true. From custom signs to the perfect cozy mug, we create pieces that help you love the home you're in. Shop our collection and support a small Canadian business!