Brand Tone

Informative & Scientific, Reassuring & Empathetic, Empowering & Liberating, Relatable & Friendly

Brand Values

• •Efficacy & Science-Backed Solutions
• •Improved Quality of Life/Social Experience
• •Transparency
• •Customer Well-being & Confidence
• •Natural Ingredients

Best Practices

• •Understand Your Audience Deeply: Know their pain points, desires, and the language they use. For Reclaim, this means understanding the experience of alcohol flush and the desire for a solution.
• •Focus on Benefits, Not Just Features: While explaining the science is important (feature), always tie it back to how it improves the customer's life (e.g., "enjoy social events confidently").
• •Maintain a Consistent Voice Across All Channels: Whether it's the website, an Instagram caption, or an email, the core tone (e.g., informative yet empathetic) should remain recognizable. Adapt slightly for the platform, but don't change the personality.
• •Use "You" and "Your" to Speak Directly to the Customer: This makes the copy more personal and engaging, fostering a connection (e.g., "Reclaim helps *you* enjoy...").
• •Be Authentic and Transparent: Build trust by being honest about what the product can do. Use clear language, especially when explaining scientific aspects, and be upfront about ingredients. Avoid over-promising.

Social Perception

As a Problem-Solver, Trustworthiness, Niche Product, Effectiveness Varies, Slight Skepticism (Broader Audience)

Copy Examples

• •Headline (Empowering & Direct): Red Face Ruining Your Night Out? Reclaim Your Social Life. Enjoy Drinks Without the Flush.
• •Social Media Post (Relatable & Empathetic): We get it. That creeping warmth and redness after just one drink can be a buzzkill. You're not alone, and there's a science-backed way to help. Learn how Reclaim lets you sip without the side-effects. #AlcoholFlush #AsianFlush #EnjoyResponsibly
• •Product Description Snippet (Informative & Scientific): Reclaim’s scientifically formulated blend of antioxidants and natural ingredients works with your body to help break down acetaldehyde, the primary culprit behind alcohol flush. Experience the difference.
• •Email Subject Line (Benefit-Oriented & Reassuring): Finally, Enjoy That Drink Worry-Free.
• •Testimonial Promotion (Trust-Building & Social Proof): Sarah P. says, 'Reclaim changed my social life! No more hiding or feeling self-conscious.' Discover why our community trusts Reclaim for flush-free nights.