Brand Tone

Professional and Authoritative, Caring and Empathetic, Trustworthy and Transparent, Direct and Informative

Brand Values

• •Quality and Efficacy
• •Natural Solutions
• •Safety and Purity
• •Customer Well-being
• •Expertise and Trust

Best Practices

• •Prioritize "Pharmacist-Formulated" and Expertise: Always lead with or prominently feature the brand's foundation in pharmaceutical knowledge. Use terms like "expertly crafted," "scientifically developed," and "backed by medical professionals" to reinforce authority and trust.
• •Balance Professionalism with Empathy: While maintaining a professional tone, infuse copy with understanding and care for the customer's discomfort. Use words like "soothe," "comfort," "gentle," "support," and "wellness" to connect emotionally.
• •Highlight Natural Ingredients and Safety: Consistently mention the use of "natural ingredients," "hemp extract," "botanicals," alongside assurances like "hypoallergenic," "paraben-free," "cruelty-free," "lab-tested," and "Made in the USA" to underscore safety and quality. If applicable to the specific product, mention "Zero THC."
• •Focus on Tangible Benefits and Relief: Clearly communicate how the products help. Use action-oriented language that speaks to results: "targeted relief," "fast-acting," "long-lasting comfort," "improves mobility," "reduces redness."
• •Maintain Clarity and Directness: Avoid overly technical jargon unless clearly explained. Ensure product descriptions, instructions, and benefits are easy to understand, reflecting a straightforward and trustworthy approach. Be direct about what the product does and who it's for.

Social Perception

Effective Relief, Trusted Quality, Pleasant to Use, Good Value for Specific Needs

Copy Examples

• •Headline: Pharmacist-Formulated Relief, Naturally. Body: Tired of nagging discomfort? HMP Brands LLC combines pharmaceutical expertise with the power of natural hemp extract and botanicals to bring you targeted relief you can trust. Our lab-tested topicals are designed to soothe and support your well-being. Experience the HMP difference.
• •Headline: Reclaim Your Comfort. Body: Don't let muscle aches or irritated skin hold you back. HMP Brands LLC offers a range of specialized topical creams, developed by a Doctor of Pharmacy, to help you manage discomfort effectively. Fast-acting, natural, and made with care in the USA.
• •Headline: The Science of Soothing. The Art of Nature. Body: At HMP Brands LLC, we believe in effective solutions grounded in science and nature. Our founder, a registered pharmacist, meticulously formulates each cream with high-quality hemp extract and proven natural ingredients like Arnica and Boswellia for maximum benefit. Feel the targeted relief, backed by expertise.
• •Headline: Gentle on Your Skin, Tough on Discomfort. Body: Sensitive skin? HMP Brands LLC's hypoallergenic, paraben-free, and cruelty-free topical creams provide powerful relief without irritation. Trust our pharmacist-formulated solutions for everyday comfort and enhanced skin health.
• •Headline: Quality Ingredients, Real Relief. That's HMP Brands. Body: From menstrual cramps to joint support, HMP Brands LLC is dedicated to providing effective, high-quality topical solutions. Our commitment to lab-tested, natural formulations means you can confidently choose HMP for your wellness routine.