Brand Tone

professional, reliable, and customer-centric

Brand Values

• •Quality and Durability
• •Customization and Branding
• •Customer Service and Partnership
• •Accessibility and Variety

Best Practices

• •Focus on "You" and "Your": Address the client directly and center the copy around their needs and goals (e.g., "Your Brand," "Your Event").
• •Use Action-Oriented Language: Employ strong verbs that convey service and partnership (e.g., "Elevate," "Build," "Create," "Guide").
• •Highlight Value and Quality: Consistently mention the quality of the products and the value they bring to the client's brand.
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang or rigid corporate jargon. The tone should be that of a reliable and expert partner.
• •Ensure Visuals Match the Tone: All imagery on the website and social media should be high-quality and professional, showcasing the products in a clean and appealing manner that reflects the B2B focus.

Social Perception

Due to the B2B nature of the business and a limited online footprint in terms of public reviews and forums, the social perception of H&M Merchandise is largely neutral and defined by its own marketing. There is a clear distinction from the fast-fashion brand H&M, which has a much larger and more varied public perception. The online presence of H&M Merchandise is that of a specialized B2B provider. Any confusion with the fashion retailer is quickly clarified by the nature of the products and services offered. The launch of B2B services by the larger H&M Group, such as Treadler and Creator Studio, could create some brand confusion, but these are separate initiatives focused on the fashion supply chain and on-demand printing for creators, rather than general corporate merchandise.

Copy Examples

• •Your Brand, Front and Center. From corporate events to employee appreciation, we provide high-quality promotional products that make your logo unforgettable. Let's create something together.
• •More Than a Gift, It's a Statement. Elevate your corporate gifting with our curated selection of premium, customizable products. Show your clients and employees you value them with a gift that lasts.
• •The Easiest Part of Your Event Planning. Let us handle the swag. With a vast catalog and expert guidance, getting the perfect promotional materials for your next trade show or conference has never been simpler.
• •Build Your Brand with Every Handshake. Equip your team with branded essentials that speak to your quality and professionalism. From custom apparel to sleek office supplies, we've got you covered.
• •Welcome Aboard in Style. Make your new employees feel like part of the team from day one with our custom new-hire kits. A thoughtful way to introduce your company culture.