Brand Tone

Knowledgeable, Passionate, Customer-Focused, Innovative, Direct, and Informative

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction & Service
• •Passion for Boating/Fishing
• •Reliability & Performance
• •Conservation

Best Practices

• •Consistently use language that reflects firsthand knowledge of boating and fishing. Share tips, address common pain points, and use terminology familiar to enthusiasts.
• •Instead of just listing features, explain how products solve specific problems or enhance the boating/fishing experience. Emphasize quality, reliability, and performance.
• •Let the genuine passion for the water shine through. Use active language and convey excitement about the lifestyle your products support.
• •Provide clear, concise information about products and their applications. Avoid overly technical jargon where possible, or explain it clearly. Ensure customer support channels are highlighted.
• •Subtly weave in the company's history of innovation and its role as a trusted supplier in the marine industry. This builds authority and trust.

Social Perception

Positive Reputation for Quality and Innovation, Trusted Brand in the Boating Community, Good Customer Service, Valued for Wide Product Range, Industry Leader

Copy Examples

• •Maximize Your Time on the Water. Equip Your Passion. At T-H Marine, we're boaters just like you. That’s why we engineer innovative, reliable gear designed to elevate every moment you spend fishing, cruising, or just enjoying the waves. Explore accessories built for performance and passion.
• •Stop Wishing, Start Fishing – Smarter. Don't let faulty gear cut your day short. Our rigorously tested marine supplies, from advanced Atlas Jack Plates to essential livewell systems, are built to perform, so you can focus on the thrill of the catch.
• •Your Boat Deserves the Best. We Deliver It. With nearly 50 years of innovation, T-H Marine provides the quality parts that leading boat manufacturers trust. Upgrade your vessel with the same commitment to excellence. Quality. Innovation. Performance. That's the T-H Marine promise.
• •Engineered by Anglers, For Anglers. Get the edge with T-H Marine. Our team lives and breathes fishing, driving us to create products like the G-Force series and the Money Pole Lure Retriever that solve real on-water challenges and help you make the most of every cast.
• •Confidence in Every Current. Reliability in Every Ride. From crucial plumbing fittings to advanced LED lighting, T-H Marine products are designed for durability and peak performance. Outfit your boat with the confidence that comes from industry-leading quality and innovation.