Brand Tone

Sophisticated & Elegant, Authentic & Genuine, Minimalist & Contemporary, Customer-Oriented

Brand Values

• •Authenticity
• •Style & Sophistication
• •Timelessness & Durability
• •Exclusivity & Individuality

Best Practices

• •Maintain a sophisticated and elegant tone in all communications.
• •Emphasize the authenticity and genuine quality of the products.
• •Highlight the minimalist and contemporary design aspects.
• •Focus on timelessness and durability rather than fleeting trends.
• •Frame accessories as expressions of individuality and personal style.

Social Perception

The brand is perceived as sophisticated, authentic, and valuing personal expression through timeless and high-quality accessories.

Copy Examples

• •Discover accessories that resonate with who you are.
• •Let the genuine quality of the products speak through straightforward, honest descriptions.
• •Highlight the blend of contemporary design with lasting appeal.
• •Accessories as extensions of the wearer's personality and style.
• •Elegance without excess.