Brand Tone

Professional & Expert, Solution-Oriented & Customer-Focused, Reliable & Established, Innovative, Sustainability-Conscious

Brand Values

• •Innovation
• •Sustainability
• •Quality & Durability
• •Customer Success & Partnership
• •Global Expertise, Local Presence
• •Ethical Conduct & Responsibility

Best Practices

• •Prioritize Clarity and Professionalism: Use clear, concise language. Avoid jargon where possible, or explain it if necessary for a B2B audience. Maintain a respectful and expert tone.
• •Focus on Solutions and Benefits: Frame product descriptions and marketing messages around how they solve specific customer problems or help achieve their business objectives (e.g., increase sales, improve efficiency, reduce waste).
• •Integrate Sustainability Naturally: Weave in the brand's commitment to sustainability as a core benefit and value proposition, rather than an afterthought. Highlight eco-friendly materials, waste-reducing designs, and responsible practices.
• •Showcase Expertise and Experience: Reference the company's long history, global presence, and successful partnerships (where appropriate and with permission) to build credibility and trust.
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are aligned across the website, social media platforms (tailoring slightly for each platform's audience, e.g., more corporate on LinkedIn), email communications, and sales materials. Use a style guide if available.

Social Perception

As a Global Leader/Expert, As a B2B Partner, Increasingly Eco-Conscious, Reliable for Quality and Service

Copy Examples

• •Headline: Elevate Your In-Store Experience. Sustainably. Body: Discover HL Display's innovative POS solutions, designed to boost engagement and profitability while supporting your sustainability goals. Partner with experts in retail transformation. Call to Action: Explore Our Sustainable Choice Range.
• •Headline: Future-Proof Your Retail Space with Smart Merchandising. Body: From dynamic digital displays to eco-friendly shelving, POS Centre by HL Display offers intelligent solutions that adapt to your needs and reduce operational waste. Call to Action: Get a Custom Quote Today.
• •Headline: Drive Sales, Not Waste. Body: Our merchandising systems don't just make your products look good; they're engineered for efficiency and a reduced environmental footprint. See how HL Display helps leading retailers thrive. Call to Action: Learn About Our Closed-Loop Recycling.
• •Headline: Your Vision, Expertly Crafted: Bespoke POS Solutions. Body: Have a unique display challenge? HL Display UK combines decades of expertise with cutting-edge design and manufacturing to bring your retail concepts to life, responsibly. Call to Action: Discuss Your Project With Our Team.
• •Headline: The Science of Shopping: Optimised Displays for Maximum Impact. Body: Leverage HL Display’s deep understanding of shopper behaviour. Our solutions enhance product visibility, streamline navigation, and create memorable customer journeys – all built on a foundation of quality and sustainability. Call to Action: Download Our Retail Insights Guide.