Brand Tone

Passionate, appreciative, sophisticated, and artistic, with a casual and trendy approach on social media, appealing to genuine car enthusiasts.

Brand Values

• •Passion
• •Artistry & Quality
• •Customization & Personalization
• •Community
• •Nostalgia & Emotion

Best Practices

• •Lead with Passion: Always anchor the copy in the shared love for cars. Use emotive and evocative words like "passion," "legend," "icon," "spirit," and "nostalgia" to connect with the audience on an emotional level.
• •Emphasize Craftsmanship and Artistry: Use terms like "meticulously detailed," "unique work of art," "hand-crafted," and "exceptional quality" to reinforce the premium nature of the products and justify the price point.
• •Highlight Personalization: Consistently mention the option for custom orders. Frame it as an opportunity for the customer to be part of the creative process and to own something truly unique that reflects their personal automotive journey.
• •Stay Visually Driven: Ensure the copy always complements the strong visual identity. Keep text concise and impactful on social media, letting the images and videos do most of the talking. The copy should enhance the visual, not compete with it.
• •Engage the Community: Use questions, polls, and direct call-outs in your copy to foster a sense of community. Encourage user-generated content by asking customers to share photos of their frames, and feature them to build social proof and strengthen the bond with your audience.

Social Perception

The brand is perceived positively as creators of high-quality, desirable, and authentic art pieces for car lovers. It holds a niche, premium, and creative image, appealing to enthusiasts who appreciate design, history, and unique collectibles.

Copy Examples

• •Art, Engineered. It's more than a car; it's a legend. Our framed Porsche 911 captures the timeless design and exhilarating spirit of an icon. Meticulously detailed, ready to bring passion to your walls. Customize yours today. #Hlcustomcar #Porsche911 #CarArt #AutomotiveArt #PorscheClub
• •On-screen text: "Your walls are boring. Let's fix that." (Followed by rapid shots of the products). "The ultimate gift for car lovers." Caption: Which one would you choose? Tell us in the comments! 👇 #CarLover #CustomGift #ManCave #CarDecor #Supercar
• •Your Passion, Framed. From Le Mans legends to modern hypercars, we transform automotive icons into unique works of art. Discover our collection or create your own custom piece. Shop Now
• •Subject: The Garage is Expanding... Body: Hi [Customer Name], as a valued member of the Hlcustomcar family, we wanted you to be the first to see our new arrivals. We've just added three new legends to the collection, crafted with the same passion and detail you love. See what's new and continue building your dream garage.
• •Headline: The Perfect Centerpiece for Any Car Enthusiast. Card 1: For the F1 Fanatic. Card 2: For the Lover of Classics. Card 3: For a Truly Personal Touch. Body: Each frame tells a story. What will yours be? At Hlcustomcar, we celebrate automotive passion with unique, detailed art pieces. Find the perfect gift or treat yourself.