Brand Tone

Creative, Passionate, Authentic, Handcrafted, Individualistic, Grateful & Positive

Brand Values

• •Creativity & Self-Expression
• •Handcrafted Quality
• •Individuality
• •Potential for Sustainability/Ethical Sourcing
• •Joy & Growth

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand (e.g., Creative, Authentic, Passionate, Mindful, Unique). Then, for each adjective, list 'Do's' and 'Don'ts' for language. For example, for 'Authentic': *Do* use words like 'handcrafted,' 'original,' 'genuine.' *Don't* use overly corporate jargon or generic descriptions.
• •Tell Your Story Consistently: Weave elements of the brand's origin ('desire to express creativity,' 'journey of growth and joy') into different communications (About Us, product stories, social posts) to reinforce the personal and passionate nature of the brand.
• •Highlight Core Values in Product Descriptions: Go beyond just features. Explain *how* a product reflects values like 'individuality' or 'handcrafted quality.' If sustainability is a confirmed value, detail those aspects (e.g., 'ethically sourced materials,' 'made with care in our local factory').
• •Use 'You-focused' Language that Empowers Individuality: Since the brand emphasizes 'individuality,' frame copy to show how the products help the *customer* express *their* unique style and creativity.
• •Maintain a Consistent Tone Across All Platforms: Whether it's the website, product packaging (if applicable), email communication, or any future social media, ensure the language reflects the established creative, authentic, and mindful tone. Train any staff involved in content creation on these guidelines.

Social Perception

The perception by at least one retailer (Wecke & Voigts For You) is positive, positioning HJT Designs as a provider of unique, handcrafted items with an emphasis on individuality and sustainable/ethical practices. This suggests that to businesses they partner with, they are seen as a brand that aligns with values of quality craftsmanship and conscious consumerism.

Copy Examples

• •Homepage Banner: 'Express Your Unique Style. Discover HJT Designs – where creativity is handcrafted into every stitch and pattern. Bags and décor born from passion, made for you.'
• •Product Description (Handbag): 'More than just a bag, it's a piece of our heart. Lovingly designed and handcrafted in our Eastern Cape factory, this [Product Name] bag celebrates individuality. Carry creativity with you, knowing it's made with thoughtful care and an eye for unique detail.'
• •About Us Snippet: 'From a spark of creativity to a journey of joy. At HJT Designs, we believe in the beauty of handcrafted. Each piece tells a story of passion and dedication, designed to bring a touch of unique artistry to your life. [Learn More About Our Story & Values]' (Values could link to a page elaborating on sustainability if that's a confirmed pillar).
• •Social Media Post (if active): 'Infuse your space with personality! ✨ Our handcrafted scatter cushions are designed to be as unique as you are. Made with love in Queenstown, bringing a touch of authentic South African creativity to your home. #HJTDesigns #HandcraftedHome #InteriorInspo #MadeInSA #CreativeLiving'
• •Email Newsletter Subject: 'New Arrivals: Handcrafted with Joy, Designed for You ✨' * Body Snippet: 'Hello [Customer Name], At HJT Designs, every creation is a celebration of individuality and the joy of making. We're thrilled to share our latest collection of handcrafted bags and interior pieces, each designed to add a unique touch to your world...'