Brand Tone

Friendly, Fun, Enthusiastic, Community-Oriented, Nostalgic

Brand Values

• •Quality
• •Variety and Novelty
• •Customer Satisfaction
• •Community Focus
• •Fun and Enjoyment
• •Accessibility/Convenience

Best Practices

• •Embrace "Nan's Voice" (Figuratively): Even when "Nan" isn't directly featured, infuse copy with warmth, a touch of humor, and a friendly, approachable feel. Think: how would a fun, loving, slightly cheeky Nan talk about these sweets?
• •Use Enthusiastic and Playful Language: Incorporate positive, energetic words and don't be afraid of emojis where appropriate (especially on social media). Words like "delicious," "joy," "ultimate," "adventure," "viral," "fave" can enhance this.
• •Highlight Trends and Novelty: Keep copy fresh by referencing trending items, new arrivals, and the unique aspects of your products (e.g., "TikTok's Favourite," "freeze-dried magic"). This shows you're current and exciting.
• •Foster Community and Interaction: Use questions, calls to action that invite sharing (e.g., "Show us your mix!"), and language that makes customers feel like part of the H&jodies family. Reference community contributions when relevant to reinforce shared values.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more emojis on TikTok, slightly more descriptive on the website), the core friendly, fun, and enthusiastic tone should be recognizable everywhere. This builds brand recognition and trust.

Social Perception

Positive for those engaged, Trusted Local Retailer (for the physical store), Trendy and Fun, Reliable for Online Orders, Some Unfamiliarity for Broader Online Audience

Copy Examples

• •Headline: Nan's Sweet Stash Just Got BIGGER! 🤫🍭 Body: Psst! We've just unloaded a mountain of new treats, from viral TikTok sensations to those retro sweets that send you down memory lane. Don't tell Nan we told you, but you might want to grab yours before she does! 😉 Shop the fun at H&jodies! #SweetHaul #TikTokMadeMeBuyIt #NansFaves
• •Headline: Your Happy Mail Has Arrived! 🎉🍬 Body: Imagine this: your doorbell rings, and it's a box packed with pure joy (aka your H&jodies order!). From fizzy delights to crunchy munchies, we deliver smiles, one sweet parcel at a time. What are you treating yourself to today? #HjodiesDeliversJoy #SweetTreats #UnboxHappiness
• •Headline: Bored of the Same Old Snacks? We Got You! 🤪 Body: Dive into a world of flavour with H&jodies! We're talking American candy you've only dreamed of, Japanese snacks that'll surprise your tastebuds, and the craziest freeze-dried creations. Adventure awaits in every bite! #SnackAdventure #ExoticSweets #TrySomethingNew
• •Headline: ✨ Sweeten Your Feed (and Your Day!) ✨ Body: Life's too short for boring snacks! Follow us for daily doses of deliciousness, behind-the-scenes fun with Nan, and a peek at the treats everyone's talking about. Get your snack game on point with H&jodies! #SweetVibesOnly #CandyLover #HjodiesCommunity
• •Headline: Create Your ULTIMATE Pick 'n' Mix! 🌈 Body: Why choose when you can have it ALL? Our legendary "Create Your Own Pick 'n' Mix" is calling your name. Gummies? Sours? Chocolates? Go wild and build your dream bag of happiness. Show us your mix! #PickNMixPerfection #SweetDreams #Hjodies