Brand Tone

A blend of sophisticated, practical, and inspiring.

Brand Values

• •Quality and Craftsmanship
• •Style and Design
• •Durability and Reliability
• •Versatility and Practicality
• •Customer-Inspired
• •Value

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly define your brand's personality, core message, and the specific language (words, sentence structure, level of formality) to be used and avoided. Share this with everyone who creates content.
• •Understand Your Audience: Tailor your tone to resonate with your target audience's aspirations and communication style while staying true to your brand's core voice. For AurumLux, this means addressing individuals who value style, quality, and seamless travel experiences.
• •Consistency Across All Channels: Ensure the tone is consistent across your website, social media posts, email marketing, customer service interactions, and any advertisements. Whether it's a playful TikTok or a more descriptive website section, the underlying sophisticated and inspiring tone should remain.
• •Tell Your Brand Story: Use storytelling that reflects your values. AurumLux's story of starting small and focusing on quality ("From Small Steps to Big Adventures") can be woven into copy to build connection and reinforce brand identity.
• •Review and Refine: Regularly audit your content to ensure it aligns with your defined brand tone. Gather feedback and be prepared to make adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

Customers who have left reviews perceive the brand positively, emphasizing the good quality, stylish appearance, and practicality of the bags for travel. There's an appreciation for the luxurious feel combined with efficiency. The brand seems to be perceived as one that delivers on its promises of quality and style, leading to customer satisfaction and even compliments from others.

Copy Examples

• •Headline: AurumLux: Where Your Journey Meets Its Match. Body: Crafted for the discerning traveler, our Virgil Duffel Bag blends timeless style with rugged durability. Adventure with confidence, arrive in style. #AurumLuxTravel #StyleInMotion
• •Headline: More Than a Bag. It’s a Statement. Body: The AurumLux Virgil isn't just about carrying your essentials; it's about elevating your entire travel experience. Discover the difference quality craftsmanship makes. #LuxuryTravel #TravelEssential
• •Headline: From Weekend Getaways to Global Expeditions. Body: Versatile, durable, and undeniably chic. The AurumLux collection is designed to adapt to your adventures, big or small. Where will you go next? #TravelInStyle #AdventureReady
• •Headline: The Art of Travel, Perfected. Body: Every stitch, every detail, thoughtfully designed for the modern explorer. Experience the AurumLux commitment to quality and turn heads on your next journey. #CraftedForTravel #EffortlessElegance
• •Headline: Inspired by You. Built for the Road Ahead. Body: Your stories fuel our design. The AurumLux Virgil Cabin Bag: your reliable, stylish companion for every destination. Pack your dreams. We’ll handle the rest. #AurumLuxJourney #TravelCompanion