Brand Tone

Approachable and Friendly, Knowledgeable and Trustworthy, Inspirational, Community-Oriented, Helpful and Service-Minded

Brand Values

• •Quality: Offering durable, well-crafted furniture and interior products.
• •Local Expertise & Craftsmanship: Valuing the knowledge and experience of local furniture professionals.
• •Customer Service: Providing good advice and guidance to help customers make the right choices for their homes.
• •Trust and Reliability: Being a dependable source for home furnishings, built on the reputation of established local businesses.
• •Inspiration for the Home: Helping customers create a comfortable, stylish, and personal living space ("hjemme hos" meaning "at home with").

Best Practices

• •Develop a Tone of Voice Guide: Create a simple document outlining the key characteristics of the Hjemme Hos tone (e.g., "Friendly, not overly casual; Expert, not arrogant; Inspirational, yet practical"). Provide do's and don'ts with examples. This ensures anyone writing copy understands the desired voice.
• •Emphasize "Hygge" and Local Connection: Consistently weave in the concepts of Danish "hygge" (coziness, comfort, well-being at home) and the value of local expertise and community connection. This reinforces core brand differentiators.
• •Balance Inspiration with Practicality: While Instagram thrives on beautiful imagery and aspirational content, ensure copy also provides practical information (e.g., materials, dimensions, care tips when appropriate, or where to get advice). For Facebook and website, lean more into providing solutions and advice.
• •Use "Du/Dig/Jer" (You - singular/plural informal): Maintain an approachable and personal connection by addressing the customer directly using informal Danish pronouns, as observed in their current communication.
• •Train and Review: Ensure that anyone responsible for creating content (whether centrally or in local stores posting on their own pages) is aware of the brand tone. Periodically review content across different channels to ensure consistency and make adjustments as needed.

Social Perception

Customers likely perceive Hjemme Hos as a place to find quality furniture with the added benefit of personal service and advice, which might be less common in larger, more impersonal chains. The longevity of many individual stores contributes to this positive perception. They are also Trustworthy and Community-Focused.

Copy Examples

• •Instagram Post (Image: A cozy living room setup with a new sofa): Drømmer du om en stue, der inviterer til hygge og samvær? Vores nye [Sofa Model Navn] kombinerer tidløst design med uovertruffen komfort. Kom ind i din lokale Hjemme Hos butik og mærk forskellen – vores eksperter står klar til at hjælpe dig med at skabe dit drømmehjem. #HjemmeHosDk #NySofa #Boliginspiration #DanskHygge #MøbelEkspertise (Dreaming of a living room that invites coziness and togetherness? Our new [Sofa Model Name] combines timeless design with unsurpassed comfort. Visit your local Hjemme Hos store and feel the difference – our experts are ready to help you create your dream home.)
• •Facebook Ad (Targeting users interested in home renovation/decoration): Forny dit hjem med Hjemme Hos! 🏡 Uanset om du leder efter det perfekte spisebord til familiemiddage eller en komfortabel seng til søde drømme, har vi kvalitetsmøbler, der holder i generationer. Besøg os og få personlig rådgivning fra din lokale møbelfagmand. Find din nærmeste butik på hjemmehos.dk! #HjemmeHos #Kvalitetsmøbler #Boligindretning #LokalEkspertise #DitHjem (Renew your home with Hjemme Hos! 🏡 Whether you're looking for the perfect dining table for family dinners or a comfortable bed for sweet dreams, we have quality furniture that lasts for generations. Visit us and get personal advice from your local furniture expert. Find your nearest store at hjemmehos.dk!)
• •Website Banner (Homepage): Velkommen Hjem til Kvalitet og God Rådgivning. Hos Hjemme Hos finder du møbler med sjæl, leveret af din lokale ekspert. Oplev forskellen. (Welcome Home to Quality and Good Advice. At Hjemme Hos, you'll find furniture with soul, delivered by your local expert. Experience the difference.)
• •Email Newsletter Snippet (Highlighting a specific product range, e.g., storage solutions): Skab ro og orden med stilfulde opbevaringsløsninger fra Hjemme Hos. Vores erfarne indretningskonsulenter hjælper dig med at finde den perfekte reol, skænk eller garderobe, der matcher dine behov og din personlige stil. Se udvalget online eller besøg os i butikken – vi glæder os til at inspirere dig! #HjemmeHos #Opbevaring #Bolig Organisering #Indretningstips (Create peace and order with stylish storage solutions from Hjemme Hos. Our experienced interior design consultants will help you find the perfect shelf, sideboard, or wardrobe that matches your needs and personal style. See the selection online or visit us in-store – we look forward to inspiring you!)
• •Local Store Facebook Post: Her hos Hjemme Hos i [By Navn] har vi netop fået disse smukke nye lænestole ind ad døren! Perfekte til en hyggelig læsekrog. Kom forbi [Adresse] og prøvesid dem – kaffen er klar! Vores team, med [Antal] års erfaring i byen, står klar til at guide dig. #HjemmeHos[ByNavn] #Lokalt #NyeMøbler #PersonligService #InspirationTilHjemmet (Here at Hjemme Hos in [City Name], we've just received these beautiful new armchairs! Perfect for a cozy reading nook. Stop by [Address] and try them out – the coffee is ready! Our team, with [Number] years of experience in town, is ready to guide you.)