Brand Tone

Passionate, Artisanal & Authentic, Informative & Educational, Friendly & Approachable, Wholesome & Natural

Brand Values

• •Quality
• •Tradition & Craftsmanship
• •Natural & Organic
• •Health & Well-being
• •Local & Community-Oriented
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., passionate, artisanal, informative, friendly, wholesome) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Authenticity and Passion: Let genuine enthusiasm for your craft (organic sourdough, ancient grains) shine through in your wording. Avoid overly corporate or generic language.
• •Educate and Inform: Use copy to share knowledge about the benefits of your products and processes (e.g., digestibility of sourdough, nutritional value of ancient grains). This reinforces expertise and value.
• •Use Consistent Terminology: Regularly use key terms that reflect your values, such as "organic," "ancient grains," "sourdough," "handcrafted," "natural fermentation," and "wholesome." (In Norwegian: "økologisk," "gamle kornsorter," "surdeig," "håndverk," "naturlig fermentering," "sunn").
• •Engage Personally (Especially on Social Media): When responding to comments or messages, maintain a friendly, approachable, and helpful tone. Address customers with warmth and show you value their interest and feedback.

Social Perception

The brand is likely seen as a niche provider of high-quality, healthy, and artisanal baked goods. Customers probably appreciate the use of organic ingredients and ancient grains, aligning with a health-conscious and quality-seeking demographic. The perception is that of a small-scale, dedicated bakery that values its craft over mass production.

Copy Examples

• •Instagram Post (Image: Close-up of a rustic sourdough loaf): Experience the ancient art of sourdough. Our organic loaves, crafted with heritage grains and slow-fermented for an unforgettable flavor and a happy gut. Pure, simple, nourishing. #Hjembruket #Sourdough #OrganicBaking #AncientGrains #RealBread
• •Facebook Update (Announcing a new seasonal bread): Taste the season! We’re lovingly baking our new [Seasonal Ingredient] Sourdough. Made with the finest organic [Seasonal Ingredient] and the ancient grains you trust. It’s a slice of wholesome goodness, handcrafted just for you. Available starting this [Day]! #HjembruketBakery #SeasonalSourdough #OrganicGoodness #CraftBakery
• •Website Homepage Snippet: At Hjembruket, we believe in bread that’s both delicious and deeply nourishing. That’s why we’re dedicated to the time-honored tradition of organic sourdough baking with ancient grains. Discover the difference that true craftsmanship makes.
• •Product Description (for a specific bread, e.g., Spelt Sourdough): Our Organic Spelt Sourdough: A testament to tradition. Made with 100% organic spelt flour, naturally leavened to unlock its full nutty flavor and digestibility. Every loaf is a piece of our passion for authentic baking. Ingredients: Organic Spelt Flour, Water, Sea Salt, Sourdough Starter.
• •Short Ad Copy (for local online targeting): Rediscover real bread. Hjembruket offers handcrafted organic sourdough made with ancient grains. Baked with passion, for your well-being. Order yours today! [Link to website]