Brand Tone

educational, scientific, and passionate

Brand Values

• •Scientific Integrity
• •Environmental Stewardship
• •Education & Awareness
• •Collaboration

Best Practices

• •Prioritize Education Over Emotion: While the topic is emotive, the copy should always lead with facts, data, and the educational aspect of the mission. The emotional appeal should stem from the gravity of the scientific facts presented.
• •Maintain a Scientific Lexicon: Use precise and accurate terminology related to apiculture, biology, and research. This reinforces the brand's authority and credibility. Avoid overly simplistic or colloquial language.
• •Focus on the 'Why': Every piece of copy should connect back to the core mission. Whether it's a research update or a donation request, clearly articulate why it matters for the survival of honey bees.
• •Speak with Authority and Urgency: The tone should be confident and knowledgeable, conveying the seriousness of the bee crisis without resorting to alarmism. The urgency should be framed as a call to action based on scientific findings.
• •Address a Knowledge-Seeking Audience: Assume the reader is intelligent and genuinely interested in learning. Craft copy that is informative, in-depth, and respects the audience's capacity to understand complex issues.

Social Perception

credible and mission-driven non-profit organization

Copy Examples

• •Advancing Honey Bee Survival Through Scientific Research. Join Our Mission.
• •Your contribution fuels critical research. Help us unlock the science to save our most vital pollinators before it's too late.
• •Beyond the buzz. Delve into the complex world of honey bee communication and discover the intricate behaviors our research aims to protect.
• •Hiveology is a non-profit organization dedicated to the preservation of honey bees. Our work is rooted in science, driven by a passion for conservation, and focused on creating a sustainable future for these essential creatures.
• •Support the science of survival. Donate today to fund vital research and help protect the future of our planet's hardest-working pollinators.